---
schema: 1
type: video
title: 'GTM Is You - Victoria Melnikova, Evil Martians'
description: >-
  In this talk, Victoria Melnikova revisits interviews with successful developer
  tool founders (Sam Lambert, David Cramer, Paul Copplestone, Ivan Burazin, Zeno
  Rocha, Jason Bosco) in San Francisco to derive optimal Go-To-Market tactics
  for developer tools and AI startups focusing on personal brand. Speakers: -
  Victoria Melnikova (Evil Martians): Victoria run new business at Evil Martians
  and hosts Dev Propulsion Labs podcast X/Twitter: https://x.com/vmelnikova_en
  LinkedIn: https://www.linkedin.com/in/vmelnikova/ GitHub:
  https://github.com/vicamelnikova
canonical: >-
  https://liquidgold.cc/channel/aidotengineer/explore/video/gtm-is-you-victoria-melnikova-evil-martians-63516bad3bd9
markdown: >-
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parent: 'https://liquidgold.cc/channel/aidotengineer.md'
channel: aidotengineer
updated: '2026-10-24T08:39:35.287Z'
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publishedAt: '2026-07-07T23:32:05.000Z'
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# GTM Is You - Victoria Melnikova, Evil Martians

In this talk, Victoria Melnikova revisits interviews with successful developer tool founders (Sam Lambert, David Cramer, Paul Copplestone, Ivan Burazin, Zeno Rocha, Jason Bosco) in San Francisco to derive optimal Go-To-Market tactics for developer tools and AI startups focusing on personal brand. Speakers: - Victoria Melnikova (Evil Martians): Victoria run new business at Evil Martians and hosts Dev Propulsion Labs podcast X/Twitter: https://x.com/vmelnikova_en LinkedIn: https://www.linkedin.com/in/vmelnikova/ GitHub: https://github.com/vicamelnikova

Canonical: https://liquidgold.cc/channel/aidotengineer/explore/video/gtm-is-you-victoria-melnikova-evil-martians-63516bad3bd9 · Channel: [AI Engineer](https://liquidgold.cc/channel/aidotengineer.md)

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