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title: 'The Agentic Web and the Bazaar Era of AI - Ramesh Raskar, MIT Media Lab'
description: >-
  The AI agent industry is currently focused on memory, orchestration,
  enterprise deployment, and tooling. But these are the first steps toward a
  larger transformation: the emergence of the Agentic Web. Today’s ecosystem
  resembles the early days of AOL: closed platforms, proprietary agent stores,
  and siloed orchestration layers. The next era of AI agents will require open
  infrastructure that allows agents to discover, transact, and co-learn across
  organizational boundaries. This talk explores three layers of the Agentic Web.
  First, the Discovery Layer: agents will require discovery infrastructure
  analogous to AltaVista or Google—but for agents instead of webpages. The
  challenge is no longer PageRank, but “AgentRank”: how agents are discovered,
  trusted, verified, and coordinated across the open web. This creates the need
  for ICANN- and W3C-like governance and standards for agents. Second, the
  Commerce Layer: what is the dollar value of intelligence? Agents will pay for
  reasoning, inference, memory, capabilities, and context through emerging
  “knowledge pricing” markets. Intelligence itself will be discovered, priced
  before use, coordinated among untrusted entities, and delivered in new ways.
  Third, the Bazaar Layer: the last 14 years were about machine learning. The
  next decade will be about machine co-learning. Speakers: - Ramesh Raskar (MIT
  Media Lab): Ramesh Raskar is an Associate Professor at the MIT Media Lab and
  founding architect of NANDA whose pioneering work spans distributed AI agent
  architectures, health technology, and computational imaging, holding 100+ US
  patents and earning honors including the National Academy of Inventors award
  (2024), the Lemelson Award (2016), and the ACM SIGGRAPH Achievement Award
  (2017), alongside research roles at Google [X], Apple, and Facebook and the
  co-founding or advising of several companies. LinkedIn:
  https://www.linkedin.com/in/raskar
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# The Agentic Web and the Bazaar Era of AI - Ramesh Raskar, MIT Media Lab

The AI agent industry is currently focused on memory, orchestration, enterprise deployment, and tooling. But these are the first steps toward a larger transformation: the emergence of the Agentic Web. Today’s ecosystem resembles the early days of AOL: closed platforms, proprietary agent stores, and siloed orchestration layers. The next era of AI agents will require open infrastructure that allows agents to discover, transact, and co-learn across organizational boundaries. This talk explores three layers of the Agentic Web. First, the Discovery Layer: agents will require discovery infrastructure analogous to AltaVista or Google—but for agents instead of webpages. The challenge is no longer PageRank, but “AgentRank”: how agents are discovered, trusted, verified, and coordinated across the open web. This creates the need for ICANN- and W3C-like governance and standards for agents. Second, the Commerce Layer: what is the dollar value of intelligence? Agents will pay for reasoning, inference, memory, capabilities, and context through emerging “knowledge pricing” markets. Intelligence itself will be discovered, priced before use, coordinated among untrusted entities, and delivered in new ways. Third, the Bazaar Layer: the last 14 years were about machine learning. The next decade will be about machine co-learning. Speakers: - Ramesh Raskar (MIT Media Lab): Ramesh Raskar is an Associate Professor at the MIT Media Lab and founding architect of NANDA whose pioneering work spans distributed AI agent architectures, health technology, and computational imaging, holding 100+ US patents and earning honors including the National Academy of Inventors award (2024), the Lemelson Award (2016), and the ACM SIGGRAPH Achievement Award (2017), alongside research roles at Google \[X], Apple, and Facebook and the co-founding or advising of several companies. LinkedIn: https://www.linkedin.com/in/raskar

Canonical: https://liquidgold.cc/channel/aidotengineer/explore/video/the-agentic-web-and-the-bazaar-era-of-ai-ramesh-ras-de12622c0f2f · Channel: [AI Engineer](https://liquidgold.cc/channel/aidotengineer.md)

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