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title: 'Why Off-the-Shelf AI Doesn''t Understand Money — Udi Menkes, Intuit'
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  Ask any LLM a financial question about your business. You'll get a fluent,
  confident, generic answer — one that doesn't truly know your business, or what
  happened when businesses like yours made that same decision. We build
  financial AI at Intuit serving 100M+ customers. Our custom LLMs outperform
  general-purpose models on accuracy while cutting latency in half. But that's
  the foundation, not the destination. I'll cover where financial intelligence
  goes when AI stops reporting what happened and starts helping you decide what
  to do next (and does it for you). Speaker info: - https://x.com/menkesu -
  https://www.linkedin.com/in/udimenkes/ Timestamps: 0:00 - A three year old's
  theory of money 2:21 - Why off the shelf models fail at money 2:48 - The
  rental property example 4:34 - The fluent bluff 6:42 - The Princeton million
  dollar study 9:45 - Context is not experience 11:03 - Correlation versus
  causation in pricing 13:37 - Building state, action, outcome data 15:17 -
  Testing it head to head 16:37 - The era of outcome driven finance 17:55 -
  Three things to remember
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  https://liquidgold.cc/channel/aidotengineer/explore/video/why-off-the-shelf-ai-doesn-t-understand-money-udi-m-b3f8311aae78
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# Why Off-the-Shelf AI Doesn't Understand Money — Udi Menkes, Intuit

Ask any LLM a financial question about your business. You'll get a fluent, confident, generic answer — one that doesn't truly know your business, or what happened when businesses like yours made that same decision. We build financial AI at Intuit serving 100M+ customers. Our custom LLMs outperform general-purpose models on accuracy while cutting latency in half. But that's the foundation, not the destination. I'll cover where financial intelligence goes when AI stops reporting what happened and starts helping you decide what to do next (and does it for you). Speaker info: - https://x.com/menkesu - https://www.linkedin.com/in/udimenkes/ Timestamps: 0:00 - A three year old's theory of money 2:21 - Why off the shelf models fail at money 2:48 - The rental property example 4:34 - The fluent bluff 6:42 - The Princeton million dollar study 9:45 - Context is not experience 11:03 - Correlation versus causation in pricing 13:37 - Building state, action, outcome data 15:17 - Testing it head to head 16:37 - The era of outcome driven finance 17:55 - Three things to remember

Canonical: https://liquidgold.cc/channel/aidotengineer/explore/video/why-off-the-shelf-ai-doesn-t-understand-money-udi-m-b3f8311aae78 · Channel: [AI Engineer](https://liquidgold.cc/channel/aidotengineer.md)

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