---
schema: 1
type: term
title: _antimemetics_
description: >-
  _Antimemetics_ is the study—explored in Nadia Asparouhova's upcoming book of
  that title—of **why some ideas resist spreading or being remembered**, from
  taboos and cognitive biases to ideas a society knows but cannot say aloud.
  [^e82f3d23-2fb9-5cb6-a3b3-143a6bc7adf3@2982]
canonical: 'https://liquidgold.cc/channel/everyinc/explore/term/antimemetics-23464f6e07c3'
markdown: >-
  https://liquidgold.cc/channel/everyinc/explore/term/antimemetics-23464f6e07c3.md
llms: null
parent: 'https://liquidgold.cc/channel/everyinc/llms.txt'
channel: everyinc
updated: '2026-10-23T22:12:35.346Z'
language: null
children: []
---


# \_antimemetics\_

Canonical: https://liquidgold.cc/channel/everyinc/explore/term/antimemetics-23464f6e07c3

Parent: [Channel index](https://liquidgold.cc/channel/everyinc/llms.txt)

## Definition

_Antimemetics_ is the study—explored in Nadia Asparouhova's upcoming book of that title—of **why some ideas resist spreading or being remembered**, from taboos and cognitive biases to ideas a society knows but cannot say aloud. [^e82f3d23-2fb9-5cb6-a3b3-143a6bc7adf3@2982]

On this channel, **_antimemetics_** names a research direction explored by writer Nadia Asparouhova—author of the upcoming book *Antimemetics*—in her conversation about Jhana meditation and LLMs. Her guiding question: why do **some ideas resist spreading or being remembered**? [^e82f3d23-2fb9-5cb6-a3b3-143a6bc7adf3@2982]The concept works at two distinct levels: - **Individual**: things a person can't seem to retain—like *cognitive biases*, or anything “slippery and hard to hold on to,” including taboos. - **Collective**: things everyone knows but can't say aloud—posing the question of how a society makes progress on ideas it *collectively suppresses or forgets*. [^e82f3d23-2fb9-5cb6-a3b3-143a6bc7adf3@2982]Asparouhova frames the project partly as a reaction to the web-2.0 assumption that **everything should go viral**. In recent years, she observes, people increasingly workshop ideas in **private and semi-private group chats**, not wanting their ideas to escape context. [^e82f3d23-2fb9-5cb6-a3b3-143a6bc7adf3@2982] - _Antimemetics_ here refers to Asparouhova's upcoming book and its core question: ideas that resist spreading or being remembered. - It spans the **individual level** (unretainable ideas like cognitive biases) and the **collective level** (widely known but unsayable ideas). - It is positioned against the web-2.0 premise that virality is the default, pointing to the rise of private and semi-private idea work.