---
schema: 1
type: term
title: _C change_
description: >-
  **_C change_**: a fundamental, sweeping transformation in how an industry or
  market operates — large enough to change which strategies succeed, as opposed
  to an incremental change.
canonical: 'https://liquidgold.cc/channel/everyinc/explore/term/c-change-4450d6901329'
markdown: 'https://liquidgold.cc/channel/everyinc/explore/term/c-change-4450d6901329.md'
llms: null
parent: 'https://liquidgold.cc/channel/everyinc/llms.txt'
channel: everyinc
updated: '2026-10-23T22:12:35.346Z'
language: null
children: []
---


# \_C change\_

Canonical: https://liquidgold.cc/channel/everyinc/explore/term/c-change-4450d6901329

Parent: [Channel index](https://liquidgold.cc/channel/everyinc/llms.txt)

## Definition

**_C change_**: a fundamental, sweeping transformation in how an industry or market operates — large enough to change which strategies succeed, as opposed to an incremental change.

In the channel's material on building AI products and startups, **_C change_** is used the way its homophone *sea change* is used in ordinary English: a **fundamental transformation** in the conditions an industry operates under, not an incremental improvement. It appears in the context of the current AI moment — a shift large enough to change which strategies win, such as **business model innovation beating product innovation** and startups **counter-positioning** against far better-funded incumbents. Use the term when you want to name that scale of shift, not a feature release or a trend. Keep it bolded on first use and italicized as a term of art: **_C change_**.