---
schema: 1
type: term
title: '**honest materials**'
description: >-
  **Honest materials** — in this channel's captured material — refers to the
  idea, drawn from Jason Fried's product philosophy, that a product should be
  made from materials used truthfully and appropriately, so it feels _right_ in
  the way a well-crafted watch, car, or building does. It stands in contrast to
  designing for a feature list: the emphasis is on how a product feels, not just
  what it does.
canonical: >-
  https://liquidgold.cc/channel/everyinc/explore/term/honest-materials-8fdd347e2a38
markdown: >-
  https://liquidgold.cc/channel/everyinc/explore/term/honest-materials-8fdd347e2a38.md
llms: null
parent: 'https://liquidgold.cc/channel/everyinc/llms.txt'
channel: everyinc
updated: '2026-10-23T22:12:35.346Z'
language: null
children: []
---


# \*\*honest materials\*\*

Canonical: https://liquidgold.cc/channel/everyinc/explore/term/honest-materials-8fdd347e2a38

Parent: [Channel index](https://liquidgold.cc/channel/everyinc/llms.txt)

## Definition

**Honest materials** — in this channel's captured material — refers to the idea, drawn from Jason Fried's product philosophy, that a product should be made from materials used truthfully and appropriately, so it feels _right_ in the way a well-crafted watch, car, or building does. It stands in contrast to designing for a feature list: the emphasis is on how a product feels, not just what it does.

\{`In this channel's material, **honest materials** appears in the context of Jason Fried's design philosophy — a love of watches, cars, and architecture that shapes how he builds products. The idea is explored through the contrast at the heart of that philosophy: designing for a **feeling** rather than a feature list. When an object is made from materials that feel right and are used truthfully, it earns trust through the senses — the weight in your hand, the click of a switch, the warmth of metal or wood — the same way a well-built watch or car does.`\}\{`The term invites an exploration of product craft over 26 years of building great products: understanding that what something is *made of* — and whether those materials are used honestly rather than to fake quality — shapes how the finished product feels, and how people connect with it.`\}- **Honest materials** is framed through Jason Fried's craft philosophy in *What Jason Fried Learned from 26 Years of Building Great Products*.- It connects to designing for a **feeling** rather than a feature list.- Watches, cars, and architecture are the recurring reference points for how truthful materials create products that feel _right_.`\}