---
schema: 1
type: term
title: 'hook, not plan'
description: >-
  **Hook, not plan**: a storytelling approach where the story is driven by an
  attention-grabbing opening that unfolds through improvisation, rather than
  being fixed by a pre-written, scripted narrative.
canonical: 'https://liquidgold.cc/channel/everyinc/explore/term/hook-not-plan-65ef47b05282'
markdown: >-
  https://liquidgold.cc/channel/everyinc/explore/term/hook-not-plan-65ef47b05282.md
llms: null
parent: 'https://liquidgold.cc/channel/everyinc/llms.txt'
channel: everyinc
updated: '2026-10-23T22:12:35.346Z'
language: null
children: []
---


# hook, not plan

Canonical: https://liquidgold.cc/channel/everyinc/explore/term/hook-not-plan-65ef47b05282

Parent: [Channel index](https://liquidgold.cc/channel/everyinc/llms.txt)

## Definition

**Hook, not plan**: a storytelling approach where the story is driven by an attention-grabbing opening that unfolds through improvisation, rather than being fixed by a pre-written, scripted narrative.

In the captured material, **hook, not plan** appears in the context of *storytelling by improvisation* — the approach that replaced a scripted narrative for the product being explored. The framing suggests you begin with a compelling **hook** (something that grabs attention and invites participation) and let the story unfold in the telling, rather than committing to a fixed **plan** laid out in advance. This mirrors how character and world get co-authored with users rather than authored ahead of time. Explore the full conversation in the related video for the firsthand account. [^8cb89dc1@0]