---
schema: 1
type: term
title: '**Spiral**'
description: >-
  **Spiral** is an AI writing tool from **Every** that automates about **80% of
  repetitive writing**: you show it how you tweet or write newsletters, it
  **learns your tone, voice, and structure**, and then turns rough drafts or
  recorded material like podcasts into new content that sounds just like you. It
  includes a library of **250+ public spirals** — templates that transform one
  form of content into another — which anyone can clone and personalize.
canonical: 'https://liquidgold.cc/channel/everyinc/explore/term/spiral-70da02bdb658'
markdown: 'https://liquidgold.cc/channel/everyinc/explore/term/spiral-70da02bdb658.md'
llms: null
parent: 'https://liquidgold.cc/channel/everyinc/llms.txt'
channel: everyinc
updated: '2026-10-23T22:12:35.346Z'
language: null
children: []
---


# \*\*Spiral\*\*

Canonical: https://liquidgold.cc/channel/everyinc/explore/term/spiral-70da02bdb658

Parent: [Channel index](https://liquidgold.cc/channel/everyinc/llms.txt)

## Definition

**Spiral** is an AI writing tool from **Every** that automates about **80% of repetitive writing**: you show it how you tweet or write newsletters, it **learns your tone, voice, and structure**, and then turns rough drafts or recorded material like podcasts into new content that sounds just like you. It includes a library of **250+ public spirals** — templates that transform one form of content into another — which anyone can clone and personalize.

**Spiral** is an AI writing product built by **Every** — the media company's incubation model in action. Every runs a newsletter, a YouTube channel, and podcasts, then **builds software out of the experiences and ideas** that come from running that media business; Spiral is one of the products produced that way, with **Danny Aziz** running it and **Brandon Gell** leading Every's studio, the team that produced it.Spiral targets a specific pain point: **automating 80% of the repetitive writing** you have. You show it how you tweet and how you write newsletters, and it **learns your tone, voice, and structure**. Give it rough drafts — or a podcast you've recorded — and it turns that existing material into new content that **sounds just like you**.The newly launched version includes:- A **brand new design** that looks completely different and is far more organized.- **250+ public spirals** — hand-crafted (with the help of AI) templates that turn one form of content into another, refined until the team was happy with them.- The ability for anyone to **clone a spiral, change it so it sounds like them**, and keep using it.Brandon admits Spiral can be a tricky pitch — the elevator version sounds like _you could turn a thing into another thing_, and people immediately ask: *which things?* Danny's explanation in this episode nails the beats the pitch needs.- Every's model: run a **core media business**, then build software out of what running it teaches you — Spiral is a product of that model.- **Spiral automates 80% of repetitive writing** by learning your tone, voice, and structure from your existing content.- The launch adds a redesigned interface and **250+ public spirals** anyone can clone and personalize.- Danny Aziz describes himself as a guinea pig for Every's incubation approach — an inside look at turning media ideas into products.