---
schema: 1
type: term
title: The pyramid model
description: >-
  **The pyramid model** is the business model used by Every, as discussed on the
  channel's podcast episode with Brandon Gell. Paired with the thesis of
  “unbundling” general-purpose AI into niche tools, it underpins how Every
  builds products such as **Spiral** and **Sparkle**.
canonical: >-
  https://liquidgold.cc/channel/everyinc/explore/term/the-pyramid-model-5e511648fda0
markdown: >-
  https://liquidgold.cc/channel/everyinc/explore/term/the-pyramid-model-5e511648fda0.md
llms: null
parent: 'https://liquidgold.cc/channel/everyinc/llms.txt'
channel: everyinc
updated: '2026-10-23T22:12:35.346Z'
language: null
children: []
---


# The pyramid model

Canonical: https://liquidgold.cc/channel/everyinc/explore/term/the-pyramid-model-5e511648fda0

Parent: [Channel index](https://liquidgold.cc/channel/everyinc/llms.txt)

## Definition

**The pyramid model** is the business model used by Every, as discussed on the channel's podcast episode with Brandon Gell. Paired with the thesis of “unbundling” general-purpose AI into niche tools, it underpins how Every builds products such as **Spiral** and **Sparkle**.

In this channel's material, **the pyramid model** refers to Every's own **business model** — a structure described on the podcast episode “How We Built a Media and Software Empire With AI - Ep. 31 with Brandon Gell.” It is presented as one of the key ideas behind how Every operates: combined with Every's thesis on **“unbundling” general-purpose AI into niche tools**, the pyramid business model helped produce two live products, **Spiral** and **Sparkle**.nThe episode flips the usual format: **Dan Shipper** is interviewed by Every's entrepreneur in residence, **Brandon Gell**. The conversation covers how Gell came aboard with a three-pillar plan, why Every abandoned its original **writer-collective model**, and how the pyramid business model fits into the broader story of building a media and software business with AI.nn- **The pyramid model** is Every's business model as discussed on the podcast.n- It is tied to the thesis of **unbundling general-purpose AI into niche tools**.n- It contributed to the creation of the products **Spiral** and **Sparkle**.n