---
schema: 1
type: term
title: '**Time deflation**'
description: >-
  **Time deflation** — a phrase used in the channel's Ep. 48 conversation with
  _Nat Eliason_ for the shrinking relative value of time and effort as AI tools
  make it dramatically faster to build, write, and ship. The captured material
  uses the term conversationally; the episode itself is the source for its
  meaning. [^8d8a5d27-db09-5879-9037-e5dcb1b4adde]
canonical: >-
  https://liquidgold.cc/channel/everyinc/explore/term/time-deflation-07482118cc07
markdown: >-
  https://liquidgold.cc/channel/everyinc/explore/term/time-deflation-07482118cc07.md
llms: null
parent: 'https://liquidgold.cc/channel/everyinc/llms.txt'
channel: everyinc
updated: '2026-10-23T22:12:35.346Z'
language: null
children: []
---


# \*\*Time deflation\*\*

Canonical: https://liquidgold.cc/channel/everyinc/explore/term/time-deflation-07482118cc07

Parent: [Channel index](https://liquidgold.cc/channel/everyinc/llms.txt)

## Definition

**Time deflation** — a phrase used in the channel's Ep. 48 conversation with _Nat Eliason_ for the shrinking relative value of time and effort as AI tools make it dramatically faster to build, write, and ship. The captured material uses the term conversationally; the episode itself is the source for its meaning. [^8d8a5d27-db09-5879-9037-e5dcb1b4adde]

The phrase **time deflation** surfaces in the channel's conversation with *Nat Eliason* (Ep. 48), in a discussion about what happens to the value of time and effort as AI tools let people build and ship dramatically faster — the same episode explores pre-selling a **$200,000 course in a week** and building working apps in a day with **Cursor's agent mode** [^8d8a5d27-db09-5879-9037-e5dcb1b4adde]. The captured material frames the term in that context rather than defining it formally, so treat the surrounding episode as the authoritative usage.