---
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title: >-
  The Future of Design Is Art Direction, Not Pixel Pushing - Ep. 55 with Lucas
  Crespo
description: >-
  Lucas Crespo is the mastermind behind Every's visual vibe—and he does it one
  prompt at a time. As our creative lead, Lucas uses tools like native image gen
  in ChatGPT and Midjourney to generate the cover images you see every day. He
  also designs the interfaces for our products—Cora, Spiral, and Sparkle—and
  makes everything on our site feel as thoughtful and delightful as possible. We
  get into: - Why Every’s aesthetic feels familiar and new at the same time.
  Every’s aesthetic plays with the tension between the old (like Greek statues
  and Baroque symbols) and the new (like saturated colors and modern motifs) to
  make the glamor of the past feel fresh. - Art direction matters more than ever
  today. As AI makes it easier to generate images, Lucas says the real work of
  design is shifting toward art direction, specifically, curating an aesthetic
  that feels “organic;” on his X timeline that’s showing up as clouds, earthy
  landscapes, and textures. - Reimagining what a website can be with AI. Lucas
  compares most websites to identical buildings—predictable, efficient, and
  forgettable—and wonders how AI can help us break that mold by designing
  experiences that prioritize serendipity over speed, and curiosity over
  control. - Behind the scenes of Cora’s visual aesthetic. How Lucas designed
  the landing page and launch video for Cora by rooting it in the product’s
  philosophy: turning the inbox from a source of chaos into something that feels
  calm, thoughtful—like stepping into spring. - The future of internet
  interfaces. Lucas believes the future of digital interfaces will be curated
  with the same care as a film set or ad campaign, where every detail is chosen
  with intention. Lucas also walks us through how he created the headline image
  for Every’s consulting page—a human and robotic hand fist-bumping—using
  Midjourney to iterate from rough prompt to polished visual. This is a must
  watch for anyone interested in the future of design and making the internet a
  little more beautiful every day. If you found this episode interesting, please
  like, subscribe, comment, and share! Want even more? Sign up for Every to
  unlock our ultimate guide to prompting ChatGPT here:
  https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only
  for paying subscribers, but you can get it here for free. To hear more from
  Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X:
  https://twitter.com/danshipper Timestamps for YouTube: 00:00:00 - Episode
  start 00:01:41 - Introduction 00:04:02 - How AI changed the course of Lucas’s
  career 00:08:00 - Why Every’s aesthetic feels both familiar and fresh 00:14:53
  - Why Lucas thinks minimalism is overrated 00:20:38 - Art direction matters
  more than ever in the age of AI 00:23:42 - How to reimagine what a website can
  be with AI 00:32:56 - Lucas’s process in Midjourney to generate cover images
  00:41:41 - Midjourney v. image generation in ChatGPT 00:48:19 - Behind the
  scenes of Cora’s design language 00:58:59 - How AI is rewriting the role of a
  designer Links to resources mentioned in the episode: Lucas Crespo:
  @lucas__crespo The pieces Lucas has written for Every: “When An AI Tool
  Finally Gets You”:
  https://every.to/source-code/when-an-ai-tool-finally-gets-you "A Definitive
  Guide to Using Midjourney” :
  https://every.to/p/a-definitive-guide-to-using-midjourney Dan’s piece on the
  allocation economy:
  https://every.to/chain-of-thought/the-knowledge-economy-is-over-welcome-to-the-allocation-economy
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# The Future of Design Is Art Direction, Not Pixel Pushing - Ep. 55 with Lucas Crespo

Lucas Crespo is the mastermind behind Every's visual vibe—and he does it one prompt at a time. As our creative lead, Lucas uses tools like native image gen in ChatGPT and Midjourney to generate the cover images you see every day. He also designs the interfaces for our products—Cora, Spiral, and Sparkle—and makes everything on our site feel as thoughtful and delightful as possible. We get into: - Why Every’s aesthetic feels familiar and new at the same time. Every’s aesthetic plays with the tension between the old (like Greek statues and Baroque symbols) and the new (like saturated colors and modern motifs) to make the glamor of the past feel fresh. - Art direction matters more than ever today. As AI makes it easier to generate images, Lucas says the real work of design is shifting toward art direction, specifically, curating an aesthetic that feels “organic;” on his X timeline that’s showing up as clouds, earthy landscapes, and textures. - Reimagining what a website can be with AI. Lucas compares most websites to identical buildings—predictable, efficient, and forgettable—and wonders how AI can help us break that mold by designing experiences that prioritize serendipity over speed, and curiosity over control. - Behind the scenes of Cora’s visual aesthetic. How Lucas designed the landing page and launch video for Cora by rooting it in the product’s philosophy: turning the inbox from a source of chaos into something that feels calm, thoughtful—like stepping into spring. - The future of internet interfaces. Lucas believes the future of digital interfaces will be curated with the same care as a film set or ad campaign, where every detail is chosen with intention. Lucas also walks us through how he created the headline image for Every’s consulting page—a human and robotic hand fist-bumping—using Midjourney to iterate from rough prompt to polished visual. This is a must watch for anyone interested in the future of design and making the internet a little more beautiful every day. If you found this episode interesting, please like, subscribe, comment, and share! Want even more? Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free. To hear more from Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps for YouTube: 00:00:00 - Episode start 00:01:41 - Introduction 00:04:02 - How AI changed the course of Lucas’s career 00:08:00 - Why Every’s aesthetic feels both familiar and fresh 00:14:53 - Why Lucas thinks minimalism is overrated 00:20:38 - Art direction matters more than ever in the age of AI 00:23:42 - How to reimagine what a website can be with AI 00:32:56 - Lucas’s process in Midjourney to generate cover images 00:41:41 - Midjourney v. image generation in ChatGPT 00:48:19 - Behind the scenes of Cora’s design language 00:58:59 - How AI is rewriting the role of a designer Links to resources mentioned in the episode: Lucas Crespo: @lucas__crespo The pieces Lucas has written for Every: “When An AI Tool Finally Gets You”: https://every.to/source-code/when-an-ai-tool-finally-gets-you "A Definitive Guide to Using Midjourney” : https://every.to/p/a-definitive-guide-to-using-midjourney Dan’s piece on the allocation economy: https://every.to/chain-of-thought/the-knowledge-economy-is-over-welcome-to-the-allocation-economy

Canonical: https://liquidgold.cc/watch/lHaskGVkdY4 · Channel: [Every](https://liquidgold.cc/channel/everyinc.md)

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