--- schema: 1 type: video title: Arc Had Millions of Users. Why They Left It Behind for Dia. description: >- If you had millions of people using a product you spent years building, would you kill it? That’s exactly what The Browser Company did with Arc. The internet backlash was intense, but cofounders Josh Miller and Hursh Agrawal saw that AI was about to make the web something you talk to, not just click into. The best home for that assistant was the thing that's already between you and the internet—the browser. And they realized they couldn’t just duct-tape it on to Arc. One year of heads-down work later, the team launched Dia in beta, and people are raving about it. Dia is a sleek, fast, browser with AI at its core—it gets better with every tab you open, becoming more and more helpful with time. And even though it’s still early, Josh and Hursh’s big pivot looks like one for the ages. This week on AI & I, Josh and Hursh joined me for their first full-length podcast about their pivot from Arc to Dia. We talk through their decision-making process, the very public backlash the company faced, and the grit it took to stay the course. If you found this episode interesting, please like, subscribe, comment, and share! Want even more? Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free. Sponsor: Attio: Go to⁠⁠⁠⁠ https://attio.com/every⁠⁠⁠⁠⁠ and get 15% off your first year on your AI-powered CRM. To hear more from Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps : 00:00:00 - Episode start 00:01:13 - Introduction 00:02:47 - The story of how Dan might've been the CEO of The Browser Company 00:09:42 - The moment Josh and Hursh knew they had to walk away from Arc 00:17:08 - How to handle the weight of the unknown in a pivot 00:23:31 - The prototype-driven culture that kept The Browser Company alive 00:25:42 - Why having a product loved by millions of users isn't enough 00:33:29 - The architectural decisions underlying how Dia was built 00:47:12 - How Dia almost shipped without its best feature 00:51:18 - The best ways people are using Dia in the wild 01:07:55 - How Josh and Hursh think about competing with incumbents 01:17:04 - How romanticism informs the product decisions behind Dia Links to resources mentioned in the episode: Hursh Agrawal: @hursh Josh Miller: @joshm More about Dia: https://www.diabrowser.com/ Writer and investor M.G. Siegler’s essay about the AI browser wars: https://spyglass.org/ai-browser-wars/ canonical: >- https://liquidgold.cc/channel/everyinc/explore/video/arc-had-millions-of-users-why-they-left-it-behind-f-b9a92c824aa0 markdown: >- https://liquidgold.cc/channel/everyinc/video/arc-had-millions-of-users-why-they-left-it-behind-f-b9a92c824aa0.md llms: null parent: 'https://liquidgold.cc/channel/everyinc.md' channel: everyinc updated: '2026-10-24T01:08:15.647Z' language: null children: [] videoId: 210zavw00y4 durationSeconds: 5093 publishedAt: '2025-07-02T14:21:55.000Z' searchChunks: - ordinal: 0 text: null startSeconds: 293 endSeconds: 411 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=293' heldReason: rights - ordinal: 1 text: null startSeconds: 597 endSeconds: 734 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=597' heldReason: rights - ordinal: 2 text: null startSeconds: 745 endSeconds: 832 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=745' heldReason: rights - ordinal: 3 text: null startSeconds: 843 endSeconds: 922 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=843' heldReason: rights - ordinal: 4 text: null startSeconds: 932 endSeconds: 1033 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=932' heldReason: rights - ordinal: 5 text: null startSeconds: 1045 endSeconds: 1158 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=1045' heldReason: rights - ordinal: 6 text: null startSeconds: 1427 endSeconds: 1543 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=1427' heldReason: rights - ordinal: 7 text: null startSeconds: 1556 endSeconds: 1643 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=1556' heldReason: rights - ordinal: 8 text: null startSeconds: 1764 endSeconds: 1868 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=1764' heldReason: rights - ordinal: 9 text: null startSeconds: 2021 endSeconds: 2130 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=2021' heldReason: rights - ordinal: 10 text: null startSeconds: 2292 endSeconds: 2391 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=2292' heldReason: rights - ordinal: 11 text: null startSeconds: 2849 endSeconds: 3084 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=2849' heldReason: rights - ordinal: 12 text: null startSeconds: 3097 endSeconds: 3226 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=3097' heldReason: rights - ordinal: 13 text: null startSeconds: 3237 endSeconds: 3335 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=3237' heldReason: rights - ordinal: 14 text: null startSeconds: 3346 endSeconds: 3428 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=3346' heldReason: rights - ordinal: 15 text: null startSeconds: 3673 endSeconds: 3764 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=3673' heldReason: rights - ordinal: 16 text: null startSeconds: 4171 endSeconds: 4182 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=4171' heldReason: rights - ordinal: 17 text: null startSeconds: 4437 endSeconds: 4525 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=4437' heldReason: rights - ordinal: 18 text: null startSeconds: 4635 endSeconds: 4742 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=4635' heldReason: rights - ordinal: 19 text: null startSeconds: 4897 endSeconds: 4978 watch: 'https://liquidgold.cc/watch/210zavw00y4?t=4897' heldReason: rights --- # Arc Had Millions of Users. Why They Left It Behind for Dia. If you had millions of people using a product you spent years building, would you kill it? That’s exactly what The Browser Company did with Arc. The internet backlash was intense, but cofounders Josh Miller and Hursh Agrawal saw that AI was about to make the web something you talk to, not just click into. The best home for that assistant was the thing that's already between you and the internet—the browser. And they realized they couldn’t just duct-tape it on to Arc. One year of heads-down work later, the team launched Dia in beta, and people are raving about it. Dia is a sleek, fast, browser with AI at its core—it gets better with every tab you open, becoming more and more helpful with time. And even though it’s still early, Josh and Hursh’s big pivot looks like one for the ages. This week on AI & I, Josh and Hursh joined me for their first full-length podcast about their pivot from Arc to Dia. We talk through their decision-making process, the very public backlash the company faced, and the grit it took to stay the course. If you found this episode interesting, please like, subscribe, comment, and share! Want even more? Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free. Sponsor: Attio: Go to⁠⁠⁠⁠ https://attio.com/every⁠⁠⁠⁠⁠ and get 15% off your first year on your AI-powered CRM. To hear more from Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps : 00:00:00 - Episode start 00:01:13 - Introduction 00:02:47 - The story of how Dan might've been the CEO of The Browser Company 00:09:42 - The moment Josh and Hursh knew they had to walk away from Arc 00:17:08 - How to handle the weight of the unknown in a pivot 00:23:31 - The prototype-driven culture that kept The Browser Company alive 00:25:42 - Why having a product loved by millions of users isn't enough 00:33:29 - The architectural decisions underlying how Dia was built 00:47:12 - How Dia almost shipped without its best feature 00:51:18 - The best ways people are using Dia in the wild 01:07:55 - How Josh and Hursh think about competing with incumbents 01:17:04 - How romanticism informs the product decisions behind Dia Links to resources mentioned in the episode: Hursh Agrawal: @hursh Josh Miller: @joshm More about Dia: https://www.diabrowser.com/ Writer and investor M.G. Siegler’s essay about the AI browser wars: https://spyglass.org/ai-browser-wars/ Canonical: https://liquidgold.cc/channel/everyinc/explore/video/arc-had-millions-of-users-why-they-left-it-behind-f-b9a92c824aa0 · Channel: [Every](https://liquidgold.cc/channel/everyinc.md) > Search chunk text is held until public-source provenance is verified. ## Document chunks > Missing: no stored document chunks are available.