--- schema: 1 type: video title: Behind Our Largest Subscription Revenue Increase description: >- Yash Poojary, a growth engineer at Every, dropped an idea for a campaign in Slack at 7 p.m. Instead of building it himself, Every’s head of growth Austin Tedesco took a screenshot of the Slack thread, dropped it into Codex, typed "Can you do this?", and went to the gym. By the time he got back, Codex had built four audience segments, drafted emails for each one, and pulled a social image that had worked before. It took Austin 10 minutes to make some tweaks and schedule the whole thing to send the next morning. Within a few hours, it generated more than $25,000 in revenue. That story came out of the launch week for All Access, Every’s new $625-a-year membership built around the Builder Pack. It includes $7,000 in credits and free usage from ten of the AI products Every uses every day, including Claude Max, Codex, Cursor Pro+, PostHog, Notion, Framer, Render, and Flora. On this episode of AI & I, four of Every's own builders—COO Brandon Gell, head of marketing Douglas Brundage, as well as Yash and Austin—sit down to show how they use AI, breaking down their personal stacks and giving insight into their own strategies and mindset for building. If you found this episode interesting, please like, subscribe, comment, and share! To hear more from Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps for YouTube: 0:00 Intro 0:35 All Access Explained 3:01 Yash's Tech Stack and How He's Automating Testing Pipelines 8:02 The Idea to Execution Loop 10:25 How an Agent Turned an Idea into $25K 17:50 The AI Sandwich Workflow 22:03 Making AI Tools Accessible to Solo Builders 28:50 Douglas on Brand and Design 34:51 Tips on What to Build First 43:46 What's Next for All Access Links to resources mentioned in the episode: Brandon Gell on X: https://x.com/bran_don_gell Yash Poojary on X: https://x.com/poojary_yash Austin Tedesco on X: https://x.com/tedescau?lang=en Douglas Brundage on X: https://x.com/DABrundage Introducing Every All Access: https://every.to/on-every/introducing-every-all-access Get the Builder Pack: every.to/builder-pack Go to https://attio.com/every and get 15% off your first year. canonical: >- https://liquidgold.cc/channel/everyinc/explore/video/behind-our-largest-subscription-revenue-increase-a87ac1b186b3 markdown: >- https://liquidgold.cc/channel/everyinc/video/behind-our-largest-subscription-revenue-increase-a87ac1b186b3.md llms: null parent: 'https://liquidgold.cc/channel/everyinc.md' channel: everyinc updated: '2026-10-23T22:21:42.030Z' language: null children: [] videoId: pogKlhNAEV8 durationSeconds: 2791 publishedAt: '2026-07-22T15:07:42.000Z' searchChunks: - ordinal: 0 text: null startSeconds: 55 endSeconds: 189 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=55' heldReason: rights - ordinal: 1 text: null startSeconds: 201 endSeconds: 484 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=201' heldReason: rights - ordinal: 2 text: null startSeconds: 201 endSeconds: 484 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=201' heldReason: rights - ordinal: 3 text: null startSeconds: 496 endSeconds: 627 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=496' heldReason: rights - ordinal: 4 text: null startSeconds: 638 endSeconds: 727 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=638' heldReason: rights - ordinal: 5 text: null startSeconds: 738 endSeconds: 849 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=738' heldReason: rights - ordinal: 6 text: null startSeconds: 859 endSeconds: 946 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=859' heldReason: rights - ordinal: 7 text: null startSeconds: 1080 endSeconds: 1091 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=1080' heldReason: rights - ordinal: 8 text: null startSeconds: 1091 endSeconds: 1327 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=1091' heldReason: rights - ordinal: 9 text: null startSeconds: 1091 endSeconds: 1327 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=1091' heldReason: rights - ordinal: 10 text: null startSeconds: 1338 endSeconds: 1423 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=1338' heldReason: rights - ordinal: 11 text: null startSeconds: 1558 endSeconds: 1569 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=1558' heldReason: rights - ordinal: 12 text: null startSeconds: 1665 endSeconds: 1732 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=1665' heldReason: rights - ordinal: 13 text: null startSeconds: 1743 endSeconds: 1824 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=1743' heldReason: rights - ordinal: 14 text: null startSeconds: 1835 endSeconds: 1925 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=1835' heldReason: rights - ordinal: 15 text: null startSeconds: 1935 endSeconds: 2018 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=1935' heldReason: rights - ordinal: 16 text: null startSeconds: 2107 endSeconds: 2205 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=2107' heldReason: rights - ordinal: 17 text: null startSeconds: 2330 endSeconds: 2440 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=2330' heldReason: rights - ordinal: 18 text: null startSeconds: 2451 endSeconds: 2559 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=2451' heldReason: rights - ordinal: 19 text: null startSeconds: 2571 endSeconds: 2628 watch: 'https://liquidgold.cc/watch/pogKlhNAEV8?t=2571' heldReason: rights --- # Behind Our Largest Subscription Revenue Increase Yash Poojary, a growth engineer at Every, dropped an idea for a campaign in Slack at 7 p.m. Instead of building it himself, Every’s head of growth Austin Tedesco took a screenshot of the Slack thread, dropped it into Codex, typed "Can you do this?", and went to the gym. By the time he got back, Codex had built four audience segments, drafted emails for each one, and pulled a social image that had worked before. It took Austin 10 minutes to make some tweaks and schedule the whole thing to send the next morning. Within a few hours, it generated more than $25,000 in revenue. That story came out of the launch week for All Access, Every’s new $625-a-year membership built around the Builder Pack. It includes $7,000 in credits and free usage from ten of the AI products Every uses every day, including Claude Max, Codex, Cursor Pro+, PostHog, Notion, Framer, Render, and Flora. On this episode of AI & I, four of Every's own builders—COO Brandon Gell, head of marketing Douglas Brundage, as well as Yash and Austin—sit down to show how they use AI, breaking down their personal stacks and giving insight into their own strategies and mindset for building. If you found this episode interesting, please like, subscribe, comment, and share! To hear more from Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps for YouTube: 0:00 Intro 0:35 All Access Explained 3:01 Yash's Tech Stack and How He's Automating Testing Pipelines 8:02 The Idea to Execution Loop 10:25 How an Agent Turned an Idea into $25K 17:50 The AI Sandwich Workflow 22:03 Making AI Tools Accessible to Solo Builders 28:50 Douglas on Brand and Design 34:51 Tips on What to Build First 43:46 What's Next for All Access Links to resources mentioned in the episode: Brandon Gell on X: https://x.com/bran_don_gell Yash Poojary on X: https://x.com/poojary_yash Austin Tedesco on X: https://x.com/tedescau?lang=en Douglas Brundage on X: https://x.com/DABrundage Introducing Every All Access: https://every.to/on-every/introducing-every-all-access Get the Builder Pack: every.to/builder-pack Go to https://attio.com/every and get 15% off your first year. Canonical: https://liquidgold.cc/channel/everyinc/explore/video/behind-our-largest-subscription-revenue-increase-a87ac1b186b3 · Channel: [Every](https://liquidgold.cc/channel/everyinc.md) > Search chunk text is held until public-source provenance is verified. ## Document chunks > Missing: no stored document chunks are available.