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title: Vercel's Guillermo Rauch on AI and the Future of Coding - Ep. 47
description: >-
  Read Dan Shipper's essay on the allocation economy:
  https://every.to/chain-of-thought/the-knowledge-economy-is-over-welcome-to-the-allocation-economy
  Guillermo Rauch is one of the most prolific coders of this generation. But he
  doesn’t think of himself as a coder anymore. Coding, he says, is a specific
  skill that AI is becoming great at. Instead, he thinks the future of coding is
  more holistic, full-stack engineers who can ideate, design, and execute all
  together. Guillermo is the founder and CEO of Vercel, the creator of NextJS,
  and SocketIO. We spent an hour talking about the future of software
  development in an AI world—and the meta-skills that are essential for the
  coders of today to master—in order to use tomorrow’s tools to their fullest
  extent. If you found this episode interesting, please like, subscribe,
  comment, and share! Want even more? Read Dan Shipper's essay on developing
  taste with AI: https://every.to/chain-of-thought/what-i-do-when-i-can-t-sleep
  Try Cora to manage your email with AI: https://cora.computer Try Spiral to
  repurpose content with AI: https://spiral.computer Try Sparkle to organize
  your files with AI: https://makeitsparkle.co Sign up for Every to unlock our
  ultimate guide to prompting ChatGPT here:
  https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only
  for paying subscribers, but you can get it here for free. To hear more from
  Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X:
  https://twitter.com/danshipper Timestamps 00:00:00 - Episode start 00:01:33 -
  Introduction 00:03:18 - How to spot trends early 00:07:34 - Why you should be
  your own customer 00:14:55 - How to create an ecosystem of talent and ambition
  00:17:29 - Why Guillermo doesn't identify as a coder 00:20:50 - AI is gearing
  us toward an allocation economy 00:28:34 - How Vercel's copilot compares with
  other coding agents 00:40:35 - Guillermo's advice on having better taste
  00:42:46 - The future of AI agents is specialized 00:47:50 - How AI startups
  can compete with big tech Links to resources mentioned in the episode:
  Guillermo Rauch: @rauchg Vercel: https://vercel.com/ Last week’s episode with
  Nabeel Hyatt:
  https://every.to/podcast/the-venture-capitalist-who-only-makes-two-bets-a-year
  Dan’s essay about the allocation economy:
  https://every.to/chain-of-thought/the-knowledge-economy-is-over-welcome-to-the-allocation-economy
canonical: >-
  https://liquidgold.cc/channel/everyinc/explore/video/vercel-s-guillermo-rauch-on-ai-and-the-future-of-co-0516e4975d47
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  https://liquidgold.cc/channel/everyinc/video/vercel-s-guillermo-rauch-on-ai-and-the-future-of-co-0516e4975d47.md
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# Vercel's Guillermo Rauch on AI and the Future of Coding - Ep. 47

Read Dan Shipper's essay on the allocation economy: https://every.to/chain-of-thought/the-knowledge-economy-is-over-welcome-to-the-allocation-economy Guillermo Rauch is one of the most prolific coders of this generation. But he doesn’t think of himself as a coder anymore. Coding, he says, is a specific skill that AI is becoming great at. Instead, he thinks the future of coding is more holistic, full-stack engineers who can ideate, design, and execute all together. Guillermo is the founder and CEO of Vercel, the creator of NextJS, and SocketIO. We spent an hour talking about the future of software development in an AI world—and the meta-skills that are essential for the coders of today to master—in order to use tomorrow’s tools to their fullest extent. If you found this episode interesting, please like, subscribe, comment, and share! Want even more? Read Dan Shipper's essay on developing taste with AI: https://every.to/chain-of-thought/what-i-do-when-i-can-t-sleep Try Cora to manage your email with AI: https://cora.computer Try Spiral to repurpose content with AI: https://spiral.computer Try Sparkle to organize your files with AI: https://makeitsparkle.co Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free. To hear more from Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps 00:00:00 - Episode start 00:01:33 - Introduction 00:03:18 - How to spot trends early 00:07:34 - Why you should be your own customer 00:14:55 - How to create an ecosystem of talent and ambition 00:17:29 - Why Guillermo doesn't identify as a coder 00:20:50 - AI is gearing us toward an allocation economy 00:28:34 - How Vercel's copilot compares with other coding agents 00:40:35 - Guillermo's advice on having better taste 00:42:46 - The future of AI agents is specialized 00:47:50 - How AI startups can compete with big tech Links to resources mentioned in the episode: Guillermo Rauch: @rauchg Vercel: https://vercel.com/ Last week’s episode with Nabeel Hyatt: https://every.to/podcast/the-venture-capitalist-who-only-makes-two-bets-a-year Dan’s essay about the allocation economy: https://every.to/chain-of-thought/the-knowledge-economy-is-over-welcome-to-the-allocation-economy

Canonical: https://liquidgold.cc/channel/everyinc/explore/video/vercel-s-guillermo-rauch-on-ai-and-the-future-of-co-0516e4975d47 · Channel: [Every](https://liquidgold.cc/channel/everyinc.md)

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