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title: Why the Next Hit AI Product Will Be Social (Best of the Pod)
description: >-
  Most consumer AI so far has been single-player: you and a chatbot, alone.
  Benchmark partner Sarah Tavel, one of Pinterest's first 30 employees, is
  betting that's about to change. She's looking for a product genius who can
  build an AI product with social DNA: status, network effects, and multiplayer
  dynamics. That'll enable users of ChatGPT and other models to learn from how
  others use AI and level up. On this week’s AI & I, Dan Shipper revisits his
  conversation with Sarah. They talk about why technical founders dominate the
  early days of a platform shift while product-minded founders win later, what
  ChatGPT is still missing, and what separates a founder's real network effect
  from a slide with a flywheel diagram. If you found this episode interesting,
  please like, subscribe, comment, and share! To hear more from Dan Shipper:
  Subscribe to Every: https://every.to/subscribe Follow him on X:
  https://twitter.com/danshipper Timestamps for YouTube: 0:00 Start 1:10
  Introduction 2:26 Why the future of consumer AI belongs to founders with
  product intuition 11:09 What Sarah sees as ChatGPT's biggest weakness 18:45
  How Sarah would design a consumer AI app with social DNA 24:10 The kind of
  founders Sarah invests in 28:33 How to know if your startup's network effects
  are real 35:40 What's catching Sarah's eye beyond AI 40:41 How AI will change
  the way top venture capitalists invest Links to resources mentioned in the
  episode: Sarah Tavel on X: https://x.com/sarahtavel Benchmark:
  https://benchmark.com Agentio (marketplace for YouTube creators and brands):
  https://agentio.com/ Chainalysis: https://chainalysis.com The Five Temptations
  of a CEO by Patrick Lencioni: https://www.amazon.com/dp/B007BZBRB8 Thinking in
  Bets by Annie Duke: https://www.amazon.com/dp/B0HBBW23PM
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updated: '2026-10-23T22:21:30.527Z'
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---


# Why the Next Hit AI Product Will Be Social (Best of the Pod)

Most consumer AI so far has been single-player: you and a chatbot, alone. Benchmark partner Sarah Tavel, one of Pinterest's first 30 employees, is betting that's about to change. She's looking for a product genius who can build an AI product with social DNA: status, network effects, and multiplayer dynamics. That'll enable users of ChatGPT and other models to learn from how others use AI and level up. On this week’s AI & I, Dan Shipper revisits his conversation with Sarah. They talk about why technical founders dominate the early days of a platform shift while product-minded founders win later, what ChatGPT is still missing, and what separates a founder's real network effect from a slide with a flywheel diagram. If you found this episode interesting, please like, subscribe, comment, and share! To hear more from Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps for YouTube: 0:00 Start 1:10 Introduction 2:26 Why the future of consumer AI belongs to founders with product intuition 11:09 What Sarah sees as ChatGPT's biggest weakness 18:45 How Sarah would design a consumer AI app with social DNA 24:10 The kind of founders Sarah invests in 28:33 How to know if your startup's network effects are real 35:40 What's catching Sarah's eye beyond AI 40:41 How AI will change the way top venture capitalists invest Links to resources mentioned in the episode: Sarah Tavel on X: https://x.com/sarahtavel Benchmark: https://benchmark.com Agentio (marketplace for YouTube creators and brands): https://agentio.com/ Chainalysis: https://chainalysis.com The Five Temptations of a CEO by Patrick Lencioni: https://www.amazon.com/dp/B007BZBRB8 Thinking in Bets by Annie Duke: https://www.amazon.com/dp/B0HBBW23PM

Canonical: https://liquidgold.cc/channel/everyinc/explore/video/why-the-next-hit-ai-product-will-be-social-best-of-d77b785218ce · Channel: [Every](https://liquidgold.cc/channel/everyinc.md)

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