--- schema: 1 type: video title: 'He Tested 4,700 Paywalls. These Won.' description: "A conversation about paywall and growth strategy with Jonathan, the paywall expert who's designed thousands of paywall experiments (over 4,700 of them). This is a companion to our previous paywall episode. ───────────────────── About our (first!) guest \U0001F525 ───────────────────── Jonathan Parra: https://x.com/jondeparra | tapasgrowth.com Jonathan is also known as \"The Paywall Guy.” He's designed over 4,700 paywalls for consumer apps, probably more than anyone on Earth. Previously, he worked at Superwall, helping apps run paywall experiments at scale. Today, he runs Tapas Growth, where he helps consumer apps improve onboarding, monetization, and retention. ───────────────────── Discover real-world design inspiration on Mobbin.com ───────────────────── Featuring over 600,000 screens, 322,000 flows, and 1,000 apps, Mobbin is the world's largest UI & UX reference library of fully searchable mobile & web screenshots. https://www.instagram.com/mobbindesign https://x.com/mobbin Mobbin Magazine: https://mobbin.com/blog ───────────────────── Chapters ───────────────────── 00:00 Are we optimizing too early? 00:58 The 4-part experimentation 02:26 Are we tracking the right metrics? 03:30 After a paywall experiment, how fast do we see a result? 04:03 Paywall touchpoints 05:07 Same offer, opposite outcome 05:39 The paywall he won't recommend" canonical: 'https://liquidgold.cc/watch/E7RzEZ8GlHE' markdown: 'https://liquidgold.cc/watch/E7RzEZ8GlHE.md' llms: 'https://liquidgold.cc/watch/E7RzEZ8GlHE/llms.txt' parent: 'https://liquidgold.cc/channel/mobbindesign.md' channel: mobbindesign updated: '2026-10-24T17:33:02.745Z' language: null children: - >- https://liquidgold.cc/channel/mobbindesign/explore/topic/paywall-design-and-conversion-patterns-gnconversion.md - >- https://liquidgold.cc/channel/mobbindesign/explore/topic/pricing-and-paywall-experimentation-lexperiments.md videoId: E7RzEZ8GlHE durationSeconds: 399 publishedAt: '2026-08-11T15:14:57.000Z' searchChunks: - ordinal: 0 text: null startSeconds: 0 endSeconds: 12 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=0' heldReason: rights - ordinal: 1 text: null startSeconds: 12 endSeconds: 69 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=12' heldReason: rights - ordinal: 2 text: null startSeconds: 12 endSeconds: 69 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=12' heldReason: rights - ordinal: 3 text: null startSeconds: 12 endSeconds: 69 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=12' heldReason: rights - ordinal: 4 text: null startSeconds: 69 endSeconds: 80 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=69' heldReason: rights - ordinal: 5 text: null startSeconds: 80 endSeconds: 147 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=80' heldReason: rights - ordinal: 6 text: null startSeconds: 80 endSeconds: 147 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=80' heldReason: rights - ordinal: 7 text: null startSeconds: 80 endSeconds: 147 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=80' heldReason: rights - ordinal: 8 text: null startSeconds: 147 endSeconds: 159 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=147' heldReason: rights - ordinal: 9 text: null startSeconds: 159 endSeconds: 217 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=159' heldReason: rights - ordinal: 10 text: null startSeconds: 159 endSeconds: 217 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=159' heldReason: rights - ordinal: 11 text: null startSeconds: 159 endSeconds: 217 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=159' heldReason: rights - ordinal: 12 text: null startSeconds: 217 endSeconds: 229 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=217' heldReason: rights - ordinal: 13 text: null startSeconds: 229 endSeconds: 251 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=229' heldReason: rights - ordinal: 14 text: null startSeconds: 251 endSeconds: 262 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=251' heldReason: rights - ordinal: 15 text: null startSeconds: 262 endSeconds: 317 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=262' heldReason: rights - ordinal: 16 text: null startSeconds: 262 endSeconds: 317 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=262' heldReason: rights - ordinal: 17 text: null startSeconds: 317 endSeconds: 327 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=317' heldReason: rights - ordinal: 18 text: null startSeconds: 327 endSeconds: 348 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=327' heldReason: rights - ordinal: 19 text: null startSeconds: 327 endSeconds: 348 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=327' heldReason: rights - ordinal: 20 text: null startSeconds: 359 endSeconds: 399 watch: 'https://liquidgold.cc/watch/E7RzEZ8GlHE?t=359' heldReason: rights --- # He Tested 4,700 Paywalls. These Won. A conversation about paywall and growth strategy with Jonathan, the paywall expert who's designed thousands of paywall experiments (over 4,700 of them). This is a companion to our previous paywall episode. ───────────────────── About our (first!) guest 🔥 ───────────────────── Jonathan Parra: https://x.com/jondeparra | tapasgrowth.com Jonathan is also known as "The Paywall Guy.” He's designed over 4,700 paywalls for consumer apps, probably more than anyone on Earth. Previously, he worked at Superwall, helping apps run paywall experiments at scale. Today, he runs Tapas Growth, where he helps consumer apps improve onboarding, monetization, and retention. ───────────────────── Discover real-world design inspiration on Mobbin.com ───────────────────── Featuring over 600,000 screens, 322,000 flows, and 1,000 apps, Mobbin is the world's largest UI & UX reference library of fully searchable mobile & web screenshots. https://www.instagram.com/mobbindesign https://x.com/mobbin Mobbin Magazine: https://mobbin.com/blog ───────────────────── Chapters ───────────────────── 00:00 Are we optimizing too early? 00:58 The 4-part experimentation 02:26 Are we tracking the right metrics? 03:30 After a paywall experiment, how fast do we see a result? 04:03 Paywall touchpoints 05:07 Same offer, opposite outcome 05:39 The paywall he won't recommend Canonical: https://liquidgold.cc/watch/E7RzEZ8GlHE · Channel: [Mobbin](https://liquidgold.cc/channel/mobbindesign.md) ## Related topics - [Paywall Design and Conversion Patterns](https://liquidgold.cc/channel/mobbindesign/explore/topic/paywall-design-and-conversion-patterns-gnconversion) - [Pricing and Paywall Experimentation](https://liquidgold.cc/channel/mobbindesign/explore/topic/pricing-and-paywall-experimentation-lexperiments) > Search chunk text is held until public-source provenance is verified. ## Document chunks --- #### Chunk 0: Document excerpt (0:00 to 1:09) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 1: Document excerpt (1:09 to 2:27) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 2: Document excerpt (2:27 to 3:37) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 3: Document excerpt (3:37 to 4:11) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 4: Document excerpt (4:11 to 5:48) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 5: Document excerpt (5:48 to 6:39) > Held: transcript rights do not permit this chunk's text.