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title: 'We Studied 2,995 Paywalls. Here’s What Actually Converts.'
description: "We studied thousands of paywalls and subscription flows from best in class apps, and learned from the paywall expert who's designed over 4,700 paywalls for consumer apps. Here's what actually converts. ───────────────────── About our (first!) guest \U0001F525 ───────────────────── Jonathan Parra: https://x.com/jondeparra | tapasgrowth.com Jonathan is also known as \"The Paywall Guy.” He's designed over 4,700 paywalls for consumer apps, probably more than anyone on Earth. Previously, he worked at Superwall, helping apps run paywall experiments at scale. Today, he runs Tapas Growth, where he helps consumer apps improve onboarding, monetization, and retention. ───────────────────── Discover real-world design inspiration on Mobbin.com ───────────────────── Featuring over 600,000 screens, 322,000 flows, and 1,000 apps, Mobbin is the world's largest UI & UX reference library of fully searchable mobile & web screenshots. https://www.instagram.com/mobbindesign https://x.com/mobbin Mobbin Magazine: https://mobbin.com/blog ───────────────────── Chapters ───────────────────── 00:00 Intro 00:37 The paywall is not where people decide to pay 01:21 A paywall isn't just a screen 02:38 Paywall timing 03:06 Persuasion techniques 05:34 Adding friction 06:09 Framing value 09:05 Mobbin MCP 09:30 What NOT to copy 10:39 Compliance with Apple 10:53 The best paywall is... 11:45 The metric I wish more founders look into"
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updated: '2026-10-24T14:14:24.227Z'
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# We Studied 2,995 Paywalls. Here’s What Actually Converts.

We studied thousands of paywalls and subscription flows from best in class apps, and learned from the paywall expert who's designed over 4,700 paywalls for consumer apps. Here's what actually converts. ───────────────────── About our (first!) guest 🔥 ───────────────────── Jonathan Parra: https://x.com/jondeparra | tapasgrowth.com Jonathan is also known as "The Paywall Guy.” He's designed over 4,700 paywalls for consumer apps, probably more than anyone on Earth. Previously, he worked at Superwall, helping apps run paywall experiments at scale. Today, he runs Tapas Growth, where he helps consumer apps improve onboarding, monetization, and retention. ───────────────────── Discover real-world design inspiration on Mobbin.com ───────────────────── Featuring over 600,000 screens, 322,000 flows, and 1,000 apps, Mobbin is the world's largest UI & UX reference library of fully searchable mobile & web screenshots. https://www.instagram.com/mobbindesign https://x.com/mobbin Mobbin Magazine: https://mobbin.com/blog ───────────────────── Chapters ───────────────────── 00:00 Intro 00:37 The paywall is not where people decide to pay 01:21 A paywall isn't just a screen 02:38 Paywall timing 03:06 Persuasion techniques 05:34 Adding friction 06:09 Framing value 09:05 Mobbin MCP 09:30 What NOT to copy 10:39 Compliance with Apple 10:53 The best paywall is... 11:45 The metric I wish more founders look into

Canonical: https://liquidgold.cc/watch/9ypqs_2fAl8 · Channel: [Mobbin](https://liquidgold.cc/channel/mobbindesign.md)

## Related topics

- [Paywall Design and Conversion Patterns](https://liquidgold.cc/channel/mobbindesign/explore/topic/paywall-design-and-conversion-patterns-gnconversion)

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