--- schema: 1 type: video title: >- Branding, Marketing & Storytelling for Landscapers | #NALP2024 #CustomerCare #DigitalMarketing description: "Marketing isn’t just about looking good—it’s about building real connections with customers. And if there’s anyone who understands that better than most, it’s Chad Diller. As the CEO of Landscape Leadership, Chad has spent years helping lawn care, landscaping, and tree service companies cut through the noise with marketing that actually works. In this episode, Chad and I dive deep into the real reasons some businesses struggle to generate leads while others dominate their market. We talk about why so many green industry businesses still get marketing wrong, how to craft messages that resonate, and why video is no longer optional in 2024. Recorded at the NALP Elevate Conference 2024 in Charlotte, NC. To reach Paul Giannamore: https://www.linkedin.com/in/paulgiannamore https://www.instagram.com/pgiannamore Key Topics Covered - The power of storytelling and emotional connection in branding - How to position your business as the top choice in your market - The role of video marketing in 2024 and how businesses can leverage it About the Host: Paul Giannamore: Managing Director of The Potomac Company, Paul is a renowned Mergers and Acquisitions sell-side advisor specializing in the route-based service industries. He provides strategic guidance to business owners, helping them navigate complex transactions, optimize value, and position themselves for long-term success. About the Guest: Chad Diller: CEO of Landscape Leadership, Chad has spent over two decades helping green industry businesses grow through smart, strategic marketing. From managing multimillion-dollar marketing budgets to helping companies refine their brand messaging, Chad knows how to turn marketing from a cost into a powerful business growth engine. https://www.potomaccompany.com/ \U0001F4CC New to the channel? Watch this brief special message from Paul: \U0001F517 https://youtu.be/jeseUSHP4Yw Produced and Filmed by Verbell Ltd. https://www.verbell.ltd/ 00 00 00 Teaser: Connecting with Customers Through Empathy 00 00 24 Meet Chad Diller: Landscape Leadership and Marketing 00 04 56 From Websites to Content: The Industry’s Shift 00 06 32 Emotional Connections for Business Growth 00 10 51 Leveraging Client Case Studies for Authenticity 00 14 41 The Power of Video to Build Trust and Engagement #MergersAndAcquisitions #SellSideMergers #PrivateEquityDeals #BusinessValuation #ExitStrategy #CompetitiveAuction #BusinessSale #BusinessExitPlanning #PrivateEquity #SellYourBusiness #InvestmentBanking #IndustryConsolidation #FamilyBusinessSale #BigDealEnergy #SellSide #BusinessSale #BusinessExit #ServiceIndustryGrowth #BusinessOwners #MarketingForLandscapers #ContentMarketing #BrandStrategy #CustomerCare #DigitalMarketing #LandscapingBusiness #VideoMarketing #StorytellingInMarketing" canonical: >- https://liquidgold.cc/channel/potomactv/explore/video/branding-marketing-storytelling-for-landscapers-nal-2a18669ae0f6 markdown: >- https://liquidgold.cc/channel/potomactv/video/branding-marketing-storytelling-for-landscapers-nal-2a18669ae0f6.md llms: null parent: 'https://liquidgold.cc/channel/potomactv.md' channel: potomactv updated: '2026-10-24T03:32:13.626Z' language: null children: [] videoId: 2fzbhcgSCjo durationSeconds: 1027 publishedAt: '2025-02-19T17:00:05.000Z' searchChunks: - ordinal: 0 text: null startSeconds: 327 endSeconds: 442 watch: 'https://liquidgold.cc/watch/2fzbhcgSCjo?t=327' heldReason: rights - ordinal: 1 text: null startSeconds: 453 endSeconds: 591 watch: 'https://liquidgold.cc/watch/2fzbhcgSCjo?t=453' heldReason: rights - ordinal: 2 text: null startSeconds: 602 endSeconds: 681 watch: 'https://liquidgold.cc/watch/2fzbhcgSCjo?t=602' heldReason: rights - ordinal: 3 text: null startSeconds: 693 endSeconds: 781 watch: 'https://liquidgold.cc/watch/2fzbhcgSCjo?t=693' heldReason: rights - ordinal: 4 text: null startSeconds: 792 endSeconds: 900 watch: 'https://liquidgold.cc/watch/2fzbhcgSCjo?t=792' heldReason: rights - ordinal: 5 text: null startSeconds: 911 endSeconds: 1027 watch: 'https://liquidgold.cc/watch/2fzbhcgSCjo?t=911' heldReason: rights - ordinal: 6 text: null startSeconds: 911 endSeconds: 1027 watch: 'https://liquidgold.cc/watch/2fzbhcgSCjo?t=911' heldReason: rights - ordinal: 7 text: null startSeconds: 213 endSeconds: 224 watch: 'https://liquidgold.cc/watch/2fzbhcgSCjo?t=213' heldReason: rights - ordinal: 8 text: null startSeconds: 316 endSeconds: 327 watch: 'https://liquidgold.cc/watch/2fzbhcgSCjo?t=316' heldReason: rights - ordinal: 9 text: null startSeconds: 0 endSeconds: 23 watch: 'https://liquidgold.cc/watch/2fzbhcgSCjo?t=0' heldReason: rights --- # Branding, Marketing & Storytelling for Landscapers | #NALP2024 #CustomerCare #DigitalMarketing Marketing isn’t just about looking good—it’s about building real connections with customers. And if there’s anyone who understands that better than most, it’s Chad Diller. As the CEO of Landscape Leadership, Chad has spent years helping lawn care, landscaping, and tree service companies cut through the noise with marketing that actually works. In this episode, Chad and I dive deep into the real reasons some businesses struggle to generate leads while others dominate their market. We talk about why so many green industry businesses still get marketing wrong, how to craft messages that resonate, and why video is no longer optional in 2024. Recorded at the NALP Elevate Conference 2024 in Charlotte, NC. To reach Paul Giannamore: https://www.linkedin.com/in/paulgiannamore https://www.instagram.com/pgiannamore Key Topics Covered - The power of storytelling and emotional connection in branding - How to position your business as the top choice in your market - The role of video marketing in 2024 and how businesses can leverage it About the Host: Paul Giannamore: Managing Director of The Potomac Company, Paul is a renowned Mergers and Acquisitions sell-side advisor specializing in the route-based service industries. He provides strategic guidance to business owners, helping them navigate complex transactions, optimize value, and position themselves for long-term success. About the Guest: Chad Diller: CEO of Landscape Leadership, Chad has spent over two decades helping green industry businesses grow through smart, strategic marketing. From managing multimillion-dollar marketing budgets to helping companies refine their brand messaging, Chad knows how to turn marketing from a cost into a powerful business growth engine. https://www.potomaccompany.com/ 📌 New to the channel? Watch this brief special message from Paul: 🔗 https://youtu.be/jeseUSHP4Yw Produced and Filmed by Verbell Ltd. https://www.verbell.ltd/ 00 00 00 Teaser: Connecting with Customers Through Empathy 00 00 24 Meet Chad Diller: Landscape Leadership and Marketing 00 04 56 From Websites to Content: The Industry’s Shift 00 06 32 Emotional Connections for Business Growth 00 10 51 Leveraging Client Case Studies for Authenticity 00 14 41 The Power of Video to Build Trust and Engagement #MergersAndAcquisitions #SellSideMergers #PrivateEquityDeals #BusinessValuation #ExitStrategy #CompetitiveAuction #BusinessSale #BusinessExitPlanning #PrivateEquity #SellYourBusiness #InvestmentBanking #IndustryConsolidation #FamilyBusinessSale #BigDealEnergy #SellSide #BusinessSale #BusinessExit #ServiceIndustryGrowth #BusinessOwners #MarketingForLandscapers #ContentMarketing #BrandStrategy #CustomerCare #DigitalMarketing #LandscapingBusiness #VideoMarketing #StorytellingInMarketing Canonical: https://liquidgold.cc/channel/potomactv/explore/video/branding-marketing-storytelling-for-landscapers-nal-2a18669ae0f6 · Channel: [POTOMAC M\&A](https://liquidgold.cc/channel/potomactv.md) > Search chunk text is held until public-source provenance is verified. ## Document chunks > Missing: no stored document chunks are available.