--- schema: 1 type: video title: >- Leveraging Tech for Business Growth in Fire Protection with Billy Marshall of Service Trade | NFPA description: >- In this special episode of "Off the Record with Paul Giannamore," recorded live at the National Fire Prevention Association (NFPA) conference in Orlando, Paul sits down with Billy Marshall, founder of Service Trade. They delve into the crucial aspects of value creation in the fire protection and life safety industry. Discover Billy's journey from his early days at Red Hat to founding Service Trade, and learn how technology and innovation can drive business growth and customer retention in the fire protection industry. This episode covers: * Billy Marshall's career journey and the founding of Service Trade * The role of technology in enhancing customer value * Key metrics for business growth and customer retention * The impact of pricing strategies in the fire protection market * Long-term trends and the future of the trades industry * The importance of demonstrating value to customers To reach Paul Giannamore: https://www.linkedin.com/in/paulgiannamore https://www.instagram.com/pgiannamore About the Host: Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry, Paul Giannamore is known for his deep expertise in business growth strategies and digital marketing. His insightful interviews with industry leaders offer valuable perspectives for anyone looking to expand or sell their business. About the Guest: Billy Marshall: Founder of Service Trade, Billy has extensive experience in the software industry, having started his career with GE and Red Hat. He founded Service Trade to help contractors use technology to improve customer relationships and grow their businesses. Join us for an insightful conversation filled with actionable strategies and real-world examples that can help you enhance your business operations and create lasting value for your customers. Don't forget to like, comment, and subscribe for more expert tips and strategies! Keywords: fire protection, value creation, customer retention, technology in trades, Service Trade, Billy Marshall, Paul Giannamore, NFPA, business growth, pricing strategies Timestamps: 00:25 - Introduction 00:37 - Billy Marshall's Career Journey 03:04 - Founding Service Trade and Early Challenges 06:12 - Role of Technology in Customer Value 10:00 - Key Metrics for Business Growth 13:08 - Importance of Pricing Strategies 15:37 - Long-term Trends in the Trades Industry 18:22 - Demonstrating Value to Customers 22:05 - Future of Fire Protection and International Growth 24:30 - Using AI and Technology for Business Improvement 28:15 - The Challenge of Firing Customers 31:00 - Marketing and Sales Strategies for Fire Protection Businesses 34:50 - Importance of Video Documentation for Technicians 37:30 - Addressing Security Concerns with Video Documentation 40:35 - AI's Role in Enhancing Service Trade's Capabilities 44:16 - Future Trends and Innovations in Fire Protection 47:45 - Final Thoughts and Future Topics https://www.potomaccompany.com/ What is POTOMAC TV? https://youtu.be/yKOxDCed51A Produced and Filmed by Verbell Ltd. https://www.verbell.ltd/ #mergersandacquisitions #businessvaluation #pestcontrol #smallbusinessowner #residentialservices #commercialservices #investmentbanking #smallbusiness #smallbusinessowner #sellsideadvisor #anticimex #rentokil #terminix #orkin #recession #investmentbanking #business #bigdealenergy canonical: >- https://liquidgold.cc/channel/potomactv/explore/video/leveraging-tech-for-business-growth-in-fire-protect-d301edc3ca08 markdown: >- https://liquidgold.cc/channel/potomactv/video/leveraging-tech-for-business-growth-in-fire-protect-d301edc3ca08.md llms: null parent: 'https://liquidgold.cc/channel/potomactv.md' channel: potomactv updated: '2026-10-24T03:32:13.626Z' language: null children: [] videoId: ziHzov380_s durationSeconds: 3500 publishedAt: '2024-07-26T21:03:11.000Z' searchChunks: - ordinal: 0 text: null startSeconds: 130 endSeconds: 257 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=130' heldReason: rights - ordinal: 1 text: null startSeconds: 358 endSeconds: 437 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=358' heldReason: rights - ordinal: 2 text: null startSeconds: 447 endSeconds: 562 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=447' heldReason: rights - ordinal: 3 text: null startSeconds: 574 endSeconds: 656 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=574' heldReason: rights - ordinal: 4 text: null startSeconds: 750 endSeconds: 760 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=750' heldReason: rights - ordinal: 5 text: null startSeconds: 883 endSeconds: 989 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=883' heldReason: rights - ordinal: 6 text: null startSeconds: 1000 endSeconds: 1124 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=1000' heldReason: rights - ordinal: 7 text: null startSeconds: 1135 endSeconds: 1251 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=1135' heldReason: rights - ordinal: 8 text: null startSeconds: 1261 endSeconds: 1364 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=1261' heldReason: rights - ordinal: 9 text: null startSeconds: 1375 endSeconds: 1477 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=1375' heldReason: rights - ordinal: 10 text: null startSeconds: 1487 endSeconds: 1582 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=1487' heldReason: rights - ordinal: 11 text: null startSeconds: 1594 endSeconds: 1698 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=1594' heldReason: rights - ordinal: 12 text: null startSeconds: 1709 endSeconds: 1802 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=1709' heldReason: rights - ordinal: 13 text: null startSeconds: 1908 endSeconds: 2005 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=1908' heldReason: rights - ordinal: 14 text: null startSeconds: 2015 endSeconds: 2152 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=2015' heldReason: rights - ordinal: 15 text: null startSeconds: 2163 endSeconds: 2243 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=2163' heldReason: rights - ordinal: 16 text: null startSeconds: 2253 endSeconds: 2343 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=2253' heldReason: rights - ordinal: 17 text: null startSeconds: 2354 endSeconds: 2479 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=2354' heldReason: rights - ordinal: 18 text: null startSeconds: 2620 endSeconds: 2713 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=2620' heldReason: rights - ordinal: 19 text: null startSeconds: 2723 endSeconds: 2806 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=2723' heldReason: rights - ordinal: 20 text: null startSeconds: 2817 endSeconds: 2930 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=2817' heldReason: rights - ordinal: 21 text: null startSeconds: 2941 endSeconds: 3029 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=2941' heldReason: rights - ordinal: 22 text: null startSeconds: 3174 endSeconds: 3278 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=3174' heldReason: rights - ordinal: 23 text: null startSeconds: 3291 endSeconds: 3369 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=3291' heldReason: rights - ordinal: 24 text: null startSeconds: 3379 endSeconds: 3500 watch: 'https://liquidgold.cc/watch/ziHzov380_s?t=3379' heldReason: rights --- # Leveraging Tech for Business Growth in Fire Protection with Billy Marshall of Service Trade | NFPA In this special episode of "Off the Record with Paul Giannamore," recorded live at the National Fire Prevention Association (NFPA) conference in Orlando, Paul sits down with Billy Marshall, founder of Service Trade. They delve into the crucial aspects of value creation in the fire protection and life safety industry. Discover Billy's journey from his early days at Red Hat to founding Service Trade, and learn how technology and innovation can drive business growth and customer retention in the fire protection industry. This episode covers: \* Billy Marshall's career journey and the founding of Service Trade \* The role of technology in enhancing customer value \* Key metrics for business growth and customer retention \* The impact of pricing strategies in the fire protection market \* Long-term trends and the future of the trades industry \* The importance of demonstrating value to customers To reach Paul Giannamore: https://www.linkedin.com/in/paulgiannamore https://www.instagram.com/pgiannamore About the Host: Paul Giannamore: A renowned Mergers and Acquisitions sell-side advisor with extensive experience in the service industry, Paul Giannamore is known for his deep expertise in business growth strategies and digital marketing. His insightful interviews with industry leaders offer valuable perspectives for anyone looking to expand or sell their business. About the Guest: Billy Marshall: Founder of Service Trade, Billy has extensive experience in the software industry, having started his career with GE and Red Hat. He founded Service Trade to help contractors use technology to improve customer relationships and grow their businesses. Join us for an insightful conversation filled with actionable strategies and real-world examples that can help you enhance your business operations and create lasting value for your customers. Don't forget to like, comment, and subscribe for more expert tips and strategies! Keywords: fire protection, value creation, customer retention, technology in trades, Service Trade, Billy Marshall, Paul Giannamore, NFPA, business growth, pricing strategies Timestamps: 00:25 - Introduction 00:37 - Billy Marshall's Career Journey 03:04 - Founding Service Trade and Early Challenges 06:12 - Role of Technology in Customer Value 10:00 - Key Metrics for Business Growth 13:08 - Importance of Pricing Strategies 15:37 - Long-term Trends in the Trades Industry 18:22 - Demonstrating Value to Customers 22:05 - Future of Fire Protection and International Growth 24:30 - Using AI and Technology for Business Improvement 28:15 - The Challenge of Firing Customers 31:00 - Marketing and Sales Strategies for Fire Protection Businesses 34:50 - Importance of Video Documentation for Technicians 37:30 - Addressing Security Concerns with Video Documentation 40:35 - AI's Role in Enhancing Service Trade's Capabilities 44:16 - Future Trends and Innovations in Fire Protection 47:45 - Final Thoughts and Future Topics https://www.potomaccompany.com/ What is POTOMAC TV? https://youtu.be/yKOxDCed51A Produced and Filmed by Verbell Ltd. https://www.verbell.ltd/ #mergersandacquisitions #businessvaluation #pestcontrol #smallbusinessowner #residentialservices #commercialservices #investmentbanking #smallbusiness #smallbusinessowner #sellsideadvisor #anticimex #rentokil #terminix #orkin #recession #investmentbanking #business #bigdealenergy Canonical: https://liquidgold.cc/channel/potomactv/explore/video/leveraging-tech-for-business-growth-in-fire-protect-d301edc3ca08 ยท Channel: [POTOMAC M\&A](https://liquidgold.cc/channel/potomactv.md) > Search chunk text is held until public-source provenance is verified. ## Document chunks > Missing: no stored document chunks are available.