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# Negotiation vs. Auction: How a Family Heirloom Changed Everything for Paul | Sell-Side M\&A

In this Moment taken from his AZPPO Keynote, Paul Giannamore reveals the pivotal personal experience that would later influence his approach to selling businesses. Through the remarkable journey of selling his family's rare Italian violin in the early 90s, Paul demonstrates why choosing the right selling process—auction vs. negotiation—often matters more than negotiation tactics themselves. Watch the full AZPPO Keynote here: https://youtu.be/AIbOsEZRifM Paul Giannamore is a leading expert in Sell-Side M\&A, known for guiding service business owners through smooth and profitable sales. His strategic insights have shaped many successful deals, making him a go-to advisor in the industry. To reach Paul Giannamore: https://www.linkedin.com/in/paulgiannamore https://www.instagram.com/pgiannamore 📌 Watch the Competitive Sale Process Masterclass: https://youtu.be/8jBQ3jZnNvY 📌 Subscribe for More M\&A Insights: https://www.youtube.com/channel/UCcIwu1ye9EHnYHSml9tu_4Q?sub_confirmation=1 📌 New to the channel? Watch this brief special message from Paul: https://youtu.be/jeseUSHP4Yw http://www.potomaccompany.com/ 📌 New to the channel? Watch this brief special message from Paul: 🔗 https://youtu.be/jeseUSHP4Yw Produced and Filmed by Verbell Ltd. https://www.verbell.ltd/ #TheSellSide #PaulGiannamore #BusinessSale #BusinessValuation #ExitStrategy #MergersAndAcquisitions #SellYourBusiness #Entrepreneurship #BusinessGrowth #MasterClass #SellYourBusiness #ExitStrategy #MABusiness #BusinessAdvice #SmallBusinessOwner #PestControl #Economy #MarketUpdate #CorporateLaw #InvestmentBanking #businessvaluation #pestcontrol #smallbusinessowner #residentialservices #commercialservices #investmentbanking #smallbusiness #smallbusinessowner #sellsideadvisor #anticimex #rentokil #terminix #orkin #recession #investmentbanking #business #bigdealenergy

Canonical: https://liquidgold.cc/channel/potomactv/explore/video/negotiation-vs-auction-how-a-family-heirloom-change-4b59bd6d8ff1 · Channel: [POTOMAC M\&A](https://liquidgold.cc/channel/potomactv.md)

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