---
schema: 1
type: video
title: >-
  Selling a Business: Global M&A Advisor Breaks Down the Sell-Side Auction
  Process | Paul Giannamore
description: "In this episode of The Breakdown, Paul, unscripted, shares some of the many insights he has gleaned after 20 years and billions of dollars of sell-side M&A work. The top acquirers of the service industry employ skilled deal makers who likely execute 30-40 acquisitions a year. As an owner, are you prepared to negotiate for yourself opposite a polished team of professionals? This episode picks up where Paul's One Take: \"The Counterintuitive Nature of M&A\" left off. (link below) https://youtu.be/t42FwRevacQ For a comprehensive breakdown of \"The Buy Side of M&A\" watch this episode... https://youtu.be/IG7LanmQny4 To reach Paul Giannamore: https://www.linkedin.com/in/paulgiannamore https://www.instagram.com/pgiannamore \U0001F4CC New to the channel? Watch this brief special message from Paul: \U0001F517 https://youtu.be/jeseUSHP4Yw https://www.potomaccompany.com/ Produced and Filmed by Verbell Ltd. https://www.verbell.ltd/ 0:00 Intro 1:08 Formal Sell-Side Process 4:44 Understanding Process 5:45 Driving Competition 7:18 Hybrid Modified Auction 13:04 Deadlines In an Auction 15:55 Perception Is Reality 19:17 Setting A Process 25:44 Confidentiality 27:21 The Psychology of Transactions 36:33 How Acquires Negotiate 38:01 Never Negotiate for Yourself 1VNHMTKU1AIRNTOF 7ZRT99SVEZOI1MMQ 1MP6PNMFWKK3EMNL VGDEQRAYNJD4WZFV VLTP5VXYFVETDEEN 1K3JF0F8HVDY1XM6 GJNBT3WVHIEW8ZEC 09ZALTR53DJPSXR7 R4MQGDJT8GJAUOMZ K12SWGIZLUMBQSMH TLYTY48KHPBX2JZM Z9X4SVZFXXTGEPYG JR6GD4TSTX614LTA GGJX5SL7JKU7Q7WG NTSAKIM1UTOLMCEA Q7WS4CQ1IRCFWYSP XLAUHL3O7DGOOPWY FFQGTY8GPQFEVKVB #mergersandacquisitions #pestcontrol #residentialservices #economy #smallbusiness #smallbusinessowner #recession #marketupdate #investmentbanking #corporatelaw #business #economics #bigdealenergy"
canonical: >-
  https://liquidgold.cc/channel/potomactv/explore/video/selling-a-business-global-m-a-advisor-breaks-down-t-a9e523d4ceaa
markdown: >-
  https://liquidgold.cc/channel/potomactv/video/selling-a-business-global-m-a-advisor-breaks-down-t-a9e523d4ceaa.md
llms: null
parent: 'https://liquidgold.cc/channel/potomactv.md'
channel: potomactv
updated: '2026-10-24T03:32:13.626Z'
language: null
children: []
videoId: yl5AAJJ5COE
durationSeconds: 2475
publishedAt: '2023-01-11T17:34:47.000Z'
searchChunks:
  - ordinal: 0
    text: null
    startSeconds: 84
    endSeconds: 295
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=84'
    heldReason: rights
  - ordinal: 1
    text: null
    startSeconds: 84
    endSeconds: 295
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=84'
    heldReason: rights
  - ordinal: 2
    text: null
    startSeconds: 295
    endSeconds: 306
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=295'
    heldReason: rights
  - ordinal: 3
    text: null
    startSeconds: 361
    endSeconds: 440
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=361'
    heldReason: rights
  - ordinal: 4
    text: null
    startSeconds: 453
    endSeconds: 564
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=453'
    heldReason: rights
  - ordinal: 5
    text: null
    startSeconds: 453
    endSeconds: 564
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=453'
    heldReason: rights
  - ordinal: 6
    text: null
    startSeconds: 564
    endSeconds: 575
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=564'
    heldReason: rights
  - ordinal: 7
    text: null
    startSeconds: 575
    endSeconds: 666
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=575'
    heldReason: rights
  - ordinal: 8
    text: null
    startSeconds: 678
    endSeconds: 786
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=678'
    heldReason: rights
  - ordinal: 9
    text: null
    startSeconds: 678
    endSeconds: 786
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=678'
    heldReason: rights
  - ordinal: 10
    text: null
    startSeconds: 799
    endSeconds: 959
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=799'
    heldReason: rights
  - ordinal: 11
    text: null
    startSeconds: 970
    endSeconds: 1158
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=970'
    heldReason: rights
  - ordinal: 12
    text: null
    startSeconds: 1169
    endSeconds: 1294
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=1169'
    heldReason: rights
  - ordinal: 13
    text: null
    startSeconds: 1401
    endSeconds: 1548
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=1401'
    heldReason: rights
  - ordinal: 14
    text: null
    startSeconds: 1401
    endSeconds: 1548
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=1401'
    heldReason: rights
  - ordinal: 15
    text: null
    startSeconds: 1559
    endSeconds: 1648
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=1559'
    heldReason: rights
  - ordinal: 16
    text: null
    startSeconds: 1660
    endSeconds: 1753
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=1660'
    heldReason: rights
  - ordinal: 17
    text: null
    startSeconds: 1854
    endSeconds: 1865
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=1854'
    heldReason: rights
  - ordinal: 18
    text: null
    startSeconds: 2008
    endSeconds: 2140
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=2008'
    heldReason: rights
  - ordinal: 19
    text: null
    startSeconds: 2207
    endSeconds: 2285
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=2207'
    heldReason: rights
  - ordinal: 20
    text: null
    startSeconds: 2295
    endSeconds: 2475
    watch: 'https://liquidgold.cc/watch/yl5AAJJ5COE?t=2295'
    heldReason: rights
---


# Selling a Business: Global M\&A Advisor Breaks Down the Sell-Side Auction Process | Paul Giannamore

In this episode of The Breakdown, Paul, unscripted, shares some of the many insights he has gleaned after 20 years and billions of dollars of sell-side M\&A work. The top acquirers of the service industry employ skilled deal makers who likely execute 30-40 acquisitions a year. As an owner, are you prepared to negotiate for yourself opposite a polished team of professionals? This episode picks up where Paul's One Take: "The Counterintuitive Nature of M\&A" left off. (link below) https://youtu.be/t42FwRevacQ For a comprehensive breakdown of "The Buy Side of M\&A" watch this episode... https://youtu.be/IG7LanmQny4 To reach Paul Giannamore: https://www.linkedin.com/in/paulgiannamore https://www.instagram.com/pgiannamore 📌 New to the channel? Watch this brief special message from Paul: 🔗 https://youtu.be/jeseUSHP4Yw https://www.potomaccompany.com/ Produced and Filmed by Verbell Ltd. https://www.verbell.ltd/ 0:00 Intro 1:08 Formal Sell-Side Process 4:44 Understanding Process 5:45 Driving Competition 7:18 Hybrid Modified Auction 13:04 Deadlines In an Auction 15:55 Perception Is Reality 19:17 Setting A Process 25:44 Confidentiality 27:21 The Psychology of Transactions 36:33 How Acquires Negotiate 38:01 Never Negotiate for Yourself 1VNHMTKU1AIRNTOF 7ZRT99SVEZOI1MMQ 1MP6PNMFWKK3EMNL VGDEQRAYNJD4WZFV VLTP5VXYFVETDEEN 1K3JF0F8HVDY1XM6 GJNBT3WVHIEW8ZEC 09ZALTR53DJPSXR7 R4MQGDJT8GJAUOMZ K12SWGIZLUMBQSMH TLYTY48KHPBX2JZM Z9X4SVZFXXTGEPYG JR6GD4TSTX614LTA GGJX5SL7JKU7Q7WG NTSAKIM1UTOLMCEA Q7WS4CQ1IRCFWYSP XLAUHL3O7DGOOPWY FFQGTY8GPQFEVKVB #mergersandacquisitions #pestcontrol #residentialservices #economy #smallbusiness #smallbusinessowner #recession #marketupdate #investmentbanking #corporatelaw #business #economics #bigdealenergy

Canonical: https://liquidgold.cc/channel/potomactv/explore/video/selling-a-business-global-m-a-advisor-breaks-down-t-a9e523d4ceaa · Channel: [POTOMAC M\&A](https://liquidgold.cc/channel/potomactv.md)

> Search chunk text is held until public-source provenance is verified.

## Document chunks

> Missing: no stored document chunks are available.