--- schema: 1 type: video title: >- The Art of Asset Valuation in M&A: A Case Study for Business Owners | M&A Masterclass Moment description: "In this Masterclass excerpt, Paul Giannamore takes you behind the scenes of a real-world business valuation and sale process. Back in 2018, Paul met with the CEO of Nomor AB, a Nordic residential and commercial services company based in Stockholm, to determine if it was the right time to sell. Owned by management and Norwegian private equity firm Norvester, Nomor had attracted interest from strategic acquirers and private equity firms alike. Join Paul as he breaks down the steps of evaluating the asset, understanding the buyer universe, and crafting a valuation range of 1.8 to 1.9 billion SEK (~$200M USD). Learn why a formal auction process was the right move for Nomor in 2019 and how factors like asset uniqueness, scarcity value, and the number of potential buyers shape the strategy for selling a business. Whether you're an entrepreneur, investor, or just curious about the world of mergers and acquisitions, this deep dive offers valuable insights into the art and science of selling a company. \U0001F539 What makes an asset truly unique in the eyes of a buyer? \U0001F539 How do you assess “scarcity value” to drive competition? \U0001F539 What’s the danger of only having one buyer at the table? \U0001F539 When does an auction process add value—and when does it risk backfiring? If you're a business owner considering a sale—or advising one—this is essential viewing. Paul Giannamore is a leading expert in Sell-Side M&A, known for guiding business owners to premium exits through strategic deal structuring, buyer positioning, and negotiation. This story lays the foundation for how sophisticated sellers drive top-dollar outcomes. To reach Paul Giannamore: https://www.linkedin.com/in/paulgiannamore https://www.instagram.com/pgiannamore \U0001F4CC Watch the Full Masterclass Here: https://youtu.be/oyURvwD8634 \U0001F4CC Subscribe for More M&A Insights: https://www.youtube.com/channel/UCcIwu1ye9EHnYHSml9tu_4Q?sub_confirmation=1 https://www.potomaccompany.com/ \U0001F4CC New to the channel? Watch this brief special message from Paul: https://youtu.be/jeseUSHP4Yw Directed, Produced, and Filmed by Dylan Seals of Verbell Ltd. https://www.verbell.ltd/ Timestamps: 00:00 – Intro: The Nomor AB Opportunity 00:19 – Strategic Buyers Begin to Circle 00:39 – Valuation: $200M USD Range 01:01 – Why Sophisticated Sellers Run a Formal Process 01:16 – Step One: Understand the Asset 01:40 – Scarcity Value, Location, and Strategic Fit 02:00 – What Buyers Actually Pay For 02:17 – Mapping the Buyer Universe: Strategics and PE Firms 02:41 – 50-60 Qualified Acquirers Identified 03:00 – Process Design: Asset Quality and Buyer Pool 03:21 – Why One Buyer is Not Enough 03:39 – The Risk of a Busted Auction 03:54 – Moving from Direct Negotiation to Competitive Process #mergersandacquisitions #businessvaluation #smallbusinessowner #residentialservices #commercialservices #investmentbanking #PrivateEquity #BusinessSale #MAMasterclass #sellsideadvisor #smallbusiness #anticimex #rentokil #terminix #orkin #recession #bigdealenergy #nomor #paulgiannamore #potomactv" canonical: >- https://liquidgold.cc/channel/potomactv/explore/video/the-art-of-asset-valuation-in-m-a-a-case-study-for-111e74028aad markdown: >- https://liquidgold.cc/channel/potomactv/video/the-art-of-asset-valuation-in-m-a-a-case-study-for-111e74028aad.md llms: null parent: 'https://liquidgold.cc/channel/potomactv.md' channel: potomactv updated: '2026-10-24T03:32:13.626Z' language: null children: [] videoId: jtQPx0CfbZw durationSeconds: 254 publishedAt: '2025-03-21T15:56:49.000Z' searchChunks: - ordinal: 0 text: null startSeconds: 1 endSeconds: 12 watch: 'https://liquidgold.cc/watch/jtQPx0CfbZw?t=1' heldReason: rights - ordinal: 1 text: null startSeconds: 35 endSeconds: 45 watch: 'https://liquidgold.cc/watch/jtQPx0CfbZw?t=35' heldReason: rights - ordinal: 2 text: null startSeconds: 66 endSeconds: 77 watch: 'https://liquidgold.cc/watch/jtQPx0CfbZw?t=66' heldReason: rights - ordinal: 3 text: null startSeconds: 77 endSeconds: 88 watch: 'https://liquidgold.cc/watch/jtQPx0CfbZw?t=77' heldReason: rights - ordinal: 4 text: null startSeconds: 88 endSeconds: 111 watch: 'https://liquidgold.cc/watch/jtQPx0CfbZw?t=88' heldReason: rights - ordinal: 5 text: null startSeconds: 111 endSeconds: 122 watch: 'https://liquidgold.cc/watch/jtQPx0CfbZw?t=111' heldReason: rights - ordinal: 6 text: null startSeconds: 132 endSeconds: 143 watch: 'https://liquidgold.cc/watch/jtQPx0CfbZw?t=132' heldReason: rights - ordinal: 7 text: null startSeconds: 165 endSeconds: 176 watch: 'https://liquidgold.cc/watch/jtQPx0CfbZw?t=165' heldReason: rights - ordinal: 8 text: null startSeconds: 208 endSeconds: 219 watch: 'https://liquidgold.cc/watch/jtQPx0CfbZw?t=208' heldReason: rights - ordinal: 9 text: null startSeconds: 219 endSeconds: 229 watch: 'https://liquidgold.cc/watch/jtQPx0CfbZw?t=219' heldReason: rights --- # The Art of Asset Valuation in M\&A: A Case Study for Business Owners | M\&A Masterclass Moment In this Masterclass excerpt, Paul Giannamore takes you behind the scenes of a real-world business valuation and sale process. Back in 2018, Paul met with the CEO of Nomor AB, a Nordic residential and commercial services company based in Stockholm, to determine if it was the right time to sell. Owned by management and Norwegian private equity firm Norvester, Nomor had attracted interest from strategic acquirers and private equity firms alike. Join Paul as he breaks down the steps of evaluating the asset, understanding the buyer universe, and crafting a valuation range of 1.8 to 1.9 billion SEK (~$200M USD). Learn why a formal auction process was the right move for Nomor in 2019 and how factors like asset uniqueness, scarcity value, and the number of potential buyers shape the strategy for selling a business. Whether you're an entrepreneur, investor, or just curious about the world of mergers and acquisitions, this deep dive offers valuable insights into the art and science of selling a company. 🔹 What makes an asset truly unique in the eyes of a buyer? 🔹 How do you assess “scarcity value” to drive competition? 🔹 What’s the danger of only having one buyer at the table? 🔹 When does an auction process add value—and when does it risk backfiring? If you're a business owner considering a sale—or advising one—this is essential viewing. Paul Giannamore is a leading expert in Sell-Side M\&A, known for guiding business owners to premium exits through strategic deal structuring, buyer positioning, and negotiation. This story lays the foundation for how sophisticated sellers drive top-dollar outcomes. To reach Paul Giannamore: https://www.linkedin.com/in/paulgiannamore https://www.instagram.com/pgiannamore 📌 Watch the Full Masterclass Here: https://youtu.be/oyURvwD8634 📌 Subscribe for More M\&A Insights: https://www.youtube.com/channel/UCcIwu1ye9EHnYHSml9tu_4Q?sub_confirmation=1 https://www.potomaccompany.com/ 📌 New to the channel? Watch this brief special message from Paul: https://youtu.be/jeseUSHP4Yw Directed, Produced, and Filmed by Dylan Seals of Verbell Ltd. https://www.verbell.ltd/ Timestamps: 00:00 – Intro: The Nomor AB Opportunity 00:19 – Strategic Buyers Begin to Circle 00:39 – Valuation: $200M USD Range 01:01 – Why Sophisticated Sellers Run a Formal Process 01:16 – Step One: Understand the Asset 01:40 – Scarcity Value, Location, and Strategic Fit 02:00 – What Buyers Actually Pay For 02:17 – Mapping the Buyer Universe: Strategics and PE Firms 02:41 – 50-60 Qualified Acquirers Identified 03:00 – Process Design: Asset Quality and Buyer Pool 03:21 – Why One Buyer is Not Enough 03:39 – The Risk of a Busted Auction 03:54 – Moving from Direct Negotiation to Competitive Process #mergersandacquisitions #businessvaluation #smallbusinessowner #residentialservices #commercialservices #investmentbanking #PrivateEquity #BusinessSale #MAMasterclass #sellsideadvisor #smallbusiness #anticimex #rentokil #terminix #orkin #recession #bigdealenergy #nomor #paulgiannamore #potomactv Canonical: https://liquidgold.cc/channel/potomactv/explore/video/the-art-of-asset-valuation-in-m-a-a-case-study-for-111e74028aad · Channel: [POTOMAC M\&A](https://liquidgold.cc/channel/potomactv.md) > Search chunk text is held until public-source provenance is verified. ## Document chunks --- #### Chunk 0: Document excerpt (0:01 to 1:06) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 1: Document excerpt (1:06 to 2:12) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 2: Document excerpt (2:12 to 3:17) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 3: Document excerpt (3:17 to 4:14) > Held: transcript rights do not permit this chunk's text.