--- schema: 1 type: video title: >- What is Private Equity? Structure, Strategy, and How PE Funds Make Money | M&A Masterclass Moment description: "Ever wondered what private equity firms actually do—and how they profit?In this Private Equity Masterclass Q&A moment, Paul Giannamore clearly breaks down private equity fundamentals, explaining precisely how funds raise and deploy capital, structure deals, and generate returns through management fees and carried interest. You’ll learn: \U0001F539 The difference between buyouts vs. minority (growth) investments \U0001F539 How private equity firms raise capital from limited partners \U0001F539 The structure of general and limited partnerships \U0001F539 How “2 and 20” management fees and carried interest work \U0001F539 Typical fund lifecycles: raising, deploying, and exiting investments \U0001F539 Nuances in management fees & carry structures you must know before partnering Master these essentials and you’ll navigate private equity conversations confidently. Connect with Paul Giannamore LinkedIn ▸ https://www.linkedin.com/in/paulgiannamore Instagram ▸ https://www.instagram.com/pgiannamore \U0001F4CC Watch the Full Private Equity Masterclass: https://youtu.be/_dmzumHGu6c \U0001F4CC Subscribe for Weekly M&A and PE Insights: https://www.youtube.com/@UCcIwu1ye9EHnYHSml9tu_4Q \U0001F310 More resources ▸ https://www.potomaccompany.com/ \U0001F3AC Directed, produced & filmed by Dylan Seals, Verbell Ltd. TIMESTAMPS 00:00 – What Exactly is Private Equity? 00:15 – Buyouts vs. Minority Growth Investments 01:00 – Fundraising: General and Limited Partnerships Explained 01:50 – Fund Lifecycle: Capital Deployment & Exiting Investments 03:35 – How Private Equity Firms Actually Make Money 04:10 – Example: “2 and 20” Management Fees & Carried Interest 05:20 – Deal Structure Nuances: Management Fees on Your Business 06:00 – Key Considerations Before Partnering with PE #privateequity #mergersandacquisitions #investmentbanking #pefund #dealstructure #middlemarket #businesssale #MAMasterclass #paulgiannamore #potomactv #exitstrategy #privateequityfund #privateinvesting" canonical: >- https://liquidgold.cc/channel/potomactv/explore/video/what-is-private-equity-structure-strategy-and-how-p-4008bd0bed35 markdown: >- https://liquidgold.cc/channel/potomactv/video/what-is-private-equity-structure-strategy-and-how-p-4008bd0bed35.md llms: null parent: 'https://liquidgold.cc/channel/potomactv.md' channel: potomactv updated: '2026-10-24T03:32:13.626Z' language: null children: [] videoId: 7XtHWXDro8U durationSeconds: 405 publishedAt: '2025-06-04T16:00:12.000Z' searchChunks: - ordinal: 0 text: null startSeconds: 0 endSeconds: 12 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=0' heldReason: rights - ordinal: 1 text: null startSeconds: 12 endSeconds: 24 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=12' heldReason: rights - ordinal: 2 text: null startSeconds: 12 endSeconds: 24 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=12' heldReason: rights - ordinal: 3 text: null startSeconds: 36 endSeconds: 70 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=36' heldReason: rights - ordinal: 4 text: null startSeconds: 36 endSeconds: 70 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=36' heldReason: rights - ordinal: 5 text: null startSeconds: 81 endSeconds: 115 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=81' heldReason: rights - ordinal: 6 text: null startSeconds: 81 endSeconds: 115 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=81' heldReason: rights - ordinal: 7 text: null startSeconds: 115 endSeconds: 127 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=115' heldReason: rights - ordinal: 8 text: null startSeconds: 127 endSeconds: 217 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=127' heldReason: rights - ordinal: 9 text: null startSeconds: 127 endSeconds: 217 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=127' heldReason: rights - ordinal: 10 text: null startSeconds: 229 endSeconds: 250 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=229' heldReason: rights - ordinal: 11 text: null startSeconds: 250 endSeconds: 262 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=250' heldReason: rights - ordinal: 12 text: null startSeconds: 262 endSeconds: 327 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=262' heldReason: rights - ordinal: 13 text: null startSeconds: 337 endSeconds: 370 watch: 'https://liquidgold.cc/watch/7XtHWXDro8U?t=337' heldReason: rights --- # What is Private Equity? Structure, Strategy, and How PE Funds Make Money | M\&A Masterclass Moment Ever wondered what private equity firms actually do—and how they profit?In this Private Equity Masterclass Q\&A moment, Paul Giannamore clearly breaks down private equity fundamentals, explaining precisely how funds raise and deploy capital, structure deals, and generate returns through management fees and carried interest. You’ll learn: 🔹 The difference between buyouts vs. minority (growth) investments 🔹 How private equity firms raise capital from limited partners 🔹 The structure of general and limited partnerships 🔹 How “2 and 20” management fees and carried interest work 🔹 Typical fund lifecycles: raising, deploying, and exiting investments 🔹 Nuances in management fees & carry structures you must know before partnering Master these essentials and you’ll navigate private equity conversations confidently. Connect with Paul Giannamore LinkedIn ▸ https://www.linkedin.com/in/paulgiannamore Instagram ▸ https://www.instagram.com/pgiannamore 📌 Watch the Full Private Equity Masterclass: https://youtu.be/\_dmzumHGu6c 📌 Subscribe for Weekly M\&A and PE Insights: https://www.youtube.com/@UCcIwu1ye9EHnYHSml9tu_4Q 🌐 More resources ▸ https://www.potomaccompany.com/ 🎬 Directed, produced & filmed by Dylan Seals, Verbell Ltd. TIMESTAMPS 00:00 – What Exactly is Private Equity? 00:15 – Buyouts vs. Minority Growth Investments 01:00 – Fundraising: General and Limited Partnerships Explained 01:50 – Fund Lifecycle: Capital Deployment & Exiting Investments 03:35 – How Private Equity Firms Actually Make Money 04:10 – Example: “2 and 20” Management Fees & Carried Interest 05:20 – Deal Structure Nuances: Management Fees on Your Business 06:00 – Key Considerations Before Partnering with PE #privateequity #mergersandacquisitions #investmentbanking #pefund #dealstructure #middlemarket #businesssale #MAMasterclass #paulgiannamore #potomactv #exitstrategy #privateequityfund #privateinvesting Canonical: https://liquidgold.cc/channel/potomactv/explore/video/what-is-private-equity-structure-strategy-and-how-p-4008bd0bed35 · Channel: [POTOMAC M\&A](https://liquidgold.cc/channel/potomactv.md) > Search chunk text is held until public-source provenance is verified. ## Document chunks --- #### Chunk 0: Document excerpt (0:00 to 1:10) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 1: Document excerpt (1:10 to 2:07) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 2: Document excerpt (2:07 to 3:37) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 3: Document excerpt (3:37 to 4:22) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 4: Document excerpt (4:22 to 5:37) > Held: transcript rights do not permit this chunk's text. --- #### Chunk 5: Document excerpt (5:37 to 6:45) > Held: transcript rights do not permit this chunk's text.