---
schema: 1
type: video
title: >-
  Why World Class Deal Makers Avoid Negotiations: Exploring Auctions in Mergers
  and Acquisitions
description: "This keynote speech by leading M&A advisor Paul Giannamore, was filmed at the AZPPO Great Western Conference in Mesa Arizona on March 27th 2024. The presentation revolves around the key decision-making processes in mergers and acquisitions (M&A), focusing particularly on the choice between negotiation and auction when selling assets. Paul Giannamore, with over 20 years of experience in M&A advisory, emphasizes that understanding and choosing the right selling process—negotiation or auction—is crucial, not only in M&A but in any asset sale. Illustrating this, he shares a personal story about selling a valuable family-owned violin through different methods—initially trying to sell it online and then through personal connections, which eventually led to auctioning. This story serves as a segue into discussing the auction process more broadly. Paul elaborates on the complexities and strategic decisions involved in auctioning, using a detailed example of selling a business through a controlled auction process. The narrative includes tactical shifts like switching to a Dutch auction to push the final sale price closer to the desired amount. He explains the dynamics of a controlled auction, highlighting the absence of traditional negotiation and the focus on leveraging competition among buyers to maximize the selling price. In essence, the presentation provides a comprehensive overview of strategic decision-making in asset sales, focusing on the choice of process, and underscores the importance of understanding and manipulating these processes to achieve the best outcomes in business transactions. To reach Paul Giannamore: https://www.linkedin.com/in/paulgiannamore https://www.instagram.com/pgiannamore https://www.potomaccompany.com/ \U0001F4CC New to the channel? Watch this brief special message from Paul: \U0001F517 https://youtu.be/jeseUSHP4Yw Carefully Produced and Filmed by Verbell Ltd. https://www.verbell.ltd/ #mergersandacquisitions #businessvaluation #pestcontrol #smallbusinessowner #residentialservices #commercialservices #investmentbanking #smallbusiness #smallbusinessowner #sellsideadvisor #anticimex #rentokil #terminix #orkin #recession #investmentbanking #business #bigdealenergy"
canonical: >-
  https://liquidgold.cc/channel/potomactv/explore/video/why-world-class-deal-makers-avoid-negotiations-expl-f8cf6fd889de
markdown: >-
  https://liquidgold.cc/channel/potomactv/video/why-world-class-deal-makers-avoid-negotiations-expl-f8cf6fd889de.md
llms: null
parent: 'https://liquidgold.cc/channel/potomactv.md'
channel: potomactv
updated: '2026-10-24T03:32:13.626Z'
language: null
children: []
videoId: AIbOsEZRifM
durationSeconds: 3056
publishedAt: '2024-04-15T20:22:00.000Z'
searchChunks:
  - ordinal: 0
    text: null
    startSeconds: 21
    endSeconds: 100
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=21'
    heldReason: rights
  - ordinal: 1
    text: null
    startSeconds: 100
    endSeconds: 112
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=100'
    heldReason: rights
  - ordinal: 2
    text: null
    startSeconds: 112
    endSeconds: 245
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=112'
    heldReason: rights
  - ordinal: 3
    text: null
    startSeconds: 256
    endSeconds: 340
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=256'
    heldReason: rights
  - ordinal: 4
    text: null
    startSeconds: 352
    endSeconds: 464
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=352'
    heldReason: rights
  - ordinal: 5
    text: null
    startSeconds: 464
    endSeconds: 475
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=464'
    heldReason: rights
  - ordinal: 6
    text: null
    startSeconds: 475
    endSeconds: 607
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=475'
    heldReason: rights
  - ordinal: 7
    text: null
    startSeconds: 621
    endSeconds: 720
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=621'
    heldReason: rights
  - ordinal: 8
    text: null
    startSeconds: 720
    endSeconds: 730
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=720'
    heldReason: rights
  - ordinal: 9
    text: null
    startSeconds: 730
    endSeconds: 815
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=730'
    heldReason: rights
  - ordinal: 10
    text: null
    startSeconds: 815
    endSeconds: 825
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=815'
    heldReason: rights
  - ordinal: 11
    text: null
    startSeconds: 825
    endSeconds: 914
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=825'
    heldReason: rights
  - ordinal: 12
    text: null
    startSeconds: 1055
    endSeconds: 1194
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=1055'
    heldReason: rights
  - ordinal: 13
    text: null
    startSeconds: 1194
    endSeconds: 1204
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=1194'
    heldReason: rights
  - ordinal: 14
    text: null
    startSeconds: 1204
    endSeconds: 1317
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=1204'
    heldReason: rights
  - ordinal: 15
    text: null
    startSeconds: 1330
    endSeconds: 1426
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=1330'
    heldReason: rights
  - ordinal: 16
    text: null
    startSeconds: 1541
    endSeconds: 1551
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=1541'
    heldReason: rights
  - ordinal: 17
    text: null
    startSeconds: 1693
    endSeconds: 1789
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=1693'
    heldReason: rights
  - ordinal: 18
    text: null
    startSeconds: 1799
    endSeconds: 1881
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=1799'
    heldReason: rights
  - ordinal: 19
    text: null
    startSeconds: 1799
    endSeconds: 1881
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=1799'
    heldReason: rights
  - ordinal: 20
    text: null
    startSeconds: 1881
    endSeconds: 1891
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=1881'
    heldReason: rights
  - ordinal: 21
    text: null
    startSeconds: 1990
    endSeconds: 2001
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=1990'
    heldReason: rights
  - ordinal: 22
    text: null
    startSeconds: 2001
    endSeconds: 2111
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=2001'
    heldReason: rights
  - ordinal: 23
    text: null
    startSeconds: 2121
    endSeconds: 2234
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=2121'
    heldReason: rights
  - ordinal: 24
    text: null
    startSeconds: 2535
    endSeconds: 2625
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=2535'
    heldReason: rights
  - ordinal: 25
    text: null
    startSeconds: 2636
    endSeconds: 2715
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=2636'
    heldReason: rights
  - ordinal: 26
    text: null
    startSeconds: 2725
    endSeconds: 2812
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=2725'
    heldReason: rights
  - ordinal: 27
    text: null
    startSeconds: 2822
    endSeconds: 2903
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=2822'
    heldReason: rights
  - ordinal: 28
    text: null
    startSeconds: 2903
    endSeconds: 2913
    watch: 'https://liquidgold.cc/watch/AIbOsEZRifM?t=2903'
    heldReason: rights
---


# Why World Class Deal Makers Avoid Negotiations: Exploring Auctions in Mergers and Acquisitions

This keynote speech by leading M\&A advisor Paul Giannamore, was filmed at the AZPPO Great Western Conference in Mesa Arizona on March 27th 2024. The presentation revolves around the key decision-making processes in mergers and acquisitions (M\&A), focusing particularly on the choice between negotiation and auction when selling assets. Paul Giannamore, with over 20 years of experience in M\&A advisory, emphasizes that understanding and choosing the right selling process—negotiation or auction—is crucial, not only in M\&A but in any asset sale. Illustrating this, he shares a personal story about selling a valuable family-owned violin through different methods—initially trying to sell it online and then through personal connections, which eventually led to auctioning. This story serves as a segue into discussing the auction process more broadly. Paul elaborates on the complexities and strategic decisions involved in auctioning, using a detailed example of selling a business through a controlled auction process. The narrative includes tactical shifts like switching to a Dutch auction to push the final sale price closer to the desired amount. He explains the dynamics of a controlled auction, highlighting the absence of traditional negotiation and the focus on leveraging competition among buyers to maximize the selling price. In essence, the presentation provides a comprehensive overview of strategic decision-making in asset sales, focusing on the choice of process, and underscores the importance of understanding and manipulating these processes to achieve the best outcomes in business transactions. To reach Paul Giannamore: https://www.linkedin.com/in/paulgiannamore https://www.instagram.com/pgiannamore https://www.potomaccompany.com/ 📌 New to the channel? Watch this brief special message from Paul: 🔗 https://youtu.be/jeseUSHP4Yw Carefully Produced and Filmed by Verbell Ltd. https://www.verbell.ltd/ #mergersandacquisitions #businessvaluation #pestcontrol #smallbusinessowner #residentialservices #commercialservices #investmentbanking #smallbusiness #smallbusinessowner #sellsideadvisor #anticimex #rentokil #terminix #orkin #recession #investmentbanking #business #bigdealenergy

Canonical: https://liquidgold.cc/channel/potomactv/explore/video/why-world-class-deal-makers-avoid-negotiations-expl-f8cf6fd889de · Channel: [POTOMAC M\&A](https://liquidgold.cc/channel/potomactv.md)

> Search chunk text is held until public-source provenance is verified.

## Document chunks

> Missing: no stored document chunks are available.
