_aggregation theory_ in this channelnIn the captured material, aggregation theory is the framework of Ben Thompson, invoked as one of the named thinkers whose work is used to analyze a business. In the case study, the name Ben Thompson pulls in aggregation theory, alongside Clayton Christensen's disruption theory and Michael Porter's Five Forces, as part of a multi-lens strategic analysis of the New York Times.nnnWhat the framework says herenApplied to the Times, aggregation theory surfaces one specific strategic risk: the dominance of platforms like Google and Facebook that aggregate the Times' own content. That is, the theory names the danger of a shift from advertising revenue to subscription revenue, in which content creators lose leverage to the platforms that control distribution.nnnHow it is used in the channeln- It is invoked by name as compression: saying Ben Thompson subsumes the whole framework into two words.n- It is one of the thinkers whose tapestry of knowledge you can watch converse, showing where the three agree and where they disagree.n- It produces tightly constrained output: one named strategy per thinker, one paragraph each.nnnn- Aggregation theory is Ben Thompson's framework, used here as one of the named muses in strategic analysis.n- Applied to the New York Times, it names the risk of dominance by platforms like Google and Facebook that aggregate the Times' own content.n- In this channel it is used as a lens for the shift from advertising revenue to subscription revenue, alongside disruption theory and Five Forces.n