What a bundle strategy is A bundle strategy is the go-to-market decision to package several features, products, or offerings together as a single unit rather than selling them separately. The reader can think of it as what gets sold, and in what grouping — a bundling choice shapes the product surface, the price point, and the value story all at once. Where it fits in this material This term belongs to the channel's material on Building AI Products and Startups, where builders weigh tactics for taking an AI product from zero to a growing product. Within that exploration, a bundle strategy is one of the packaging decisions a founder makes as they figure out which move applies at which stage of their own product — from solo weekend builds to larger, funded products. - A bundle strategy groups multiple features or offerings into one package.- It is a go-to-market and packaging decision, not a technical one.- In this channel it is explored as one of the validated tactics for building and growing AI applications.