Where the term comes from Faster Horses is the label this channel borrows from Rory Sutherland, via investor Nabeel Hyatt, for the most common kind of innovation: just making the existing thing go faster. In the discussion, Nabeel uses it as the bottom rung of a three-part taxonomy of innovation — faster horses, teleportation, and Japanese toilets — to explain what he is and isn't looking for in AI products [^aadbfc77-2045-528b-a149-9cf468b23383]. How it is used in the material The term serves as a critical filter on AI products: most AI products coming out of the B2B SaaS machine are faster horses — they accelerate something that already exists. Nabeel's blunt assessment is that these are fine, but get arbitraged out of existence within a few years [^aadbfc77-2045-528b-a149-9cf468b23383]. The contrast that gives the term its meaning The term matters mainly by what it excludes. The products Nabeel hunts for are the opposite: Japanese toilets of AI — mostly new experiences, things that surprise you with the place that they're playing. The takeaway he offers is explicit: look for Japanese toilets, not faster horses [^aadbfc77-2045-528b-a149-9cf468b23383]. - Faster Horses = Rory Sutherland's term for making the existing thing go faster, used here as one of three kinds of innovation.- Most B2B SaaS-style AI products fall into this category: fine, but arbitraged away within a few years.- The term functions as a warning label — the channel's featured products aim to be surprising new experiences instead.