What it is The GPT Store is OpenAI's public directory for discovering custom GPTs. In the channel's material, it appears as the place where the custom GPTs you build live once shared — and where naming, categories, and discoverability start to matter. [^09427ced-b7a9-5601-afc2-f168dc072aea@2339] Why it matters in the captured material - Naming is SEO. When Kilpatrick and Shipper name their budget-reallocating game Allocator, the specificity is deliberate: generic names get buried in GPT Store SEO saturation. [^09427ced-b7a9-5601-afc2-f168dc072aea@2339]- Open lanes. The store's trending categories had almost no games at the time, despite text-based games having a proven track record — framed as an opportunity for builders. [^09427ced-b7a9-5601-afc2-f168dc072aea@1649]- Monetization is coming. The closing push is to build now: early GPTs that attract users will be positioned to earn when GPT monetization launches. [^09427ced-b7a9-5601-afc2-f168dc072aea@6190] - The GPT Store is the discovery surface for custom GPTs. [^09427ced-b7a9-5601-afc2-f168dc072aea@2339]- Specific names beat generic ones in a saturated store. [^09427ced-b7a9-5601-afc2-f168dc072aea@2339]- Under-served categories (like games) and upcoming monetization make it a builder's opportunity. [^09427ced-b7a9-5601-afc2-f168dc072aea@1649] [^09427ced-b7a9-5601-afc2-f168dc072aea@6190]