In this channel's material, the distinction shows up in the Boulton and Watt conversation, where the incubator explains why it builds AI-durable rather than AI-native businesses — and what actually worked (and failed) when bringing AI into discovery and operations inside companies that already exist. The handout frames this explicitly as the greenfield-vs-mature-company AI pattern [^a0667bf0-c916-5c9b-9693-415c0c051ca5@0]. The useful takeaway: treat these as two different situations that call for different tactics, not one uniform approach to adding AI.