How this term is used here In the captured material, hook, not plan appears in the context of storytelling by improvisation — the approach that replaced a scripted narrative for the product being explored. The framing suggests you begin with a compelling hook (something that grabs attention and invites participation) and let the story unfold in the telling, rather than committing to a fixed plan laid out in advance. This mirrors how character and world get co-authored with users rather than authored ahead of time. Explore the full conversation in the related video for the firsthand account. [^8cb89dc1@0]