How the term is used In this channel's material, online ghost appears as the target of a workflow Anne-Laure Le Cunff calls hunting down online ghosts — one of the ChatGPT-assisted routines she runs alongside her business, PhD, and book-writing work. It sits in the same family of tasks as interrogating research papers, delegating outside her circle of competence, and mining her meditation journal: an investigation she starts from her own digital history and explores with ChatGPT's help.