How this term shows up here In this channel's material, pre-sales refers to selling a course before it has been produced — collecting payment from an audience up front to validate demand and fund the work. The clearest example comes from Nat Eliason, who launched a course and made $200,000 in pre-sales in one week before the course itself was fully built. That launch is treated as evidence of how quickly demand can be validated when you sell ahead of creating the product. Why it matters Pre-selling flips the usual order of building: instead of creating a course and hoping buyers show up, you put the offer in front of people first. Explore the linked conversation to understand how Eliason structured that launch and what it reveals about shipping products — including the apps he built with Cursor's agent mode — on the strength of audience demand alone. - Pre-sales = selling before building, using upfront purchases to prove demand.- The channel's example: a course that earned $200,000 in pre-sales in a week.- Pre-selling lets creators validate an idea and fund production before doing the work.