In this channel's material, secondary keywords appear in the context of keyword research for surfacing and validating ideas — Steph Smith's framework for finding business ideas hiding in what people search for online [^8db1920d-1932-5157-a58a-7130987a8cb1]. They sit alongside the primary term a piece of content or a search query targets: related, narrower phrases that capture adjacent demand without being the headline keyword themselves. Explore them as a way to understand the edges of a topic — what people want once you step outside the main term — rather than as a separate strategy from primary keyword targeting. This entry is grounded in the captured material; it does not import broader SEO doctrine beyond what the source discusses.