How _soul_ is used in this channel {This term comes from the channel's conversation with **Chris Pedregal (Granola)** about what makes an AI product *sticky* — the discussion frames a product's _soul_ as the human quality behind its design, not a technical feature. [^e780a42f-b16e-5a92-b18c-685de50ce822@10] It sits inside the broader chapter on **building AI products and startups**, which treats finding the *core interaction that makes a product sticky* as a distinct, deliberate step between building fast and surviving the industry's structural pressures. [^e780a42f-b16e-5a92-b18c-685de50ce822@145] A product's _soul_ is presented as something you can't bolt on at launch — it's expressed through the intent and care with which the product is built, which is what keeps people returning rather than churning away once the novelty fades. [^e780a42f-b16e-5a92-b18c-685de50ce822@291] In this framing, exploring a product's _soul_ means understanding the *why* behind each design decision, because users can feel the difference between a product assembled from parts and one shaped with a coherent point of view. [^e780a42f-b16e-5a92-b18c-685de50ce822@602]} {- **_Soul_ = the human, intentional quality** of a product's design, as discussed with Chris Pedregal (Granola) in the sticky-AI-products conversation. [^e780a42f-b16e-5a92-b18c-685de50ce822@10] [^e780a42f-b16e-5a92-b18c-685de50ce822@145]}