Spiral is a product, not a technique — and in this channel's material it appears as one of the AI products the media company Every builds and launches. Danny Aziz serves as its GM, and the channel's captured conversations use Spiral as a concrete case of how a bootstrapped media company incubates and ships AI products — a model many would say shouldn't work, but that is working right now. Reading this entry alongside the AI-incubation conversations will help you understand how Spiral fits into the broader picture of building AI products and start ups and of writing with AI.