A name for the sameness problem In this channel's captured material, the age of undifferentiation names the present moment in which products and companies are converging toward interchangeable sameness — and the argument that the only way out is doing you: building as a single, coherent idea rather than copying what works for others [^5c6b750e-4800-5975-8959-c2f1973d3027]. How the video uses it Jason Fried's 26 years at 37signals frame the response. A Frank Lloyd Wright house, a well-designed car, and a great software product are said to share the same soul precisely because each expresses one authored point of view instead of a generic template [^5c6b750e-4800-5975-8959-c2f1973d3027]. Why AI sharpens it In the captured material, AI changes who can build what, which makes undifferentiation easier to fall into: when anyone can produce anything, sameness spreads faster, and exploring your own taste and judgment becomes the defense [^5c6b750e-4800-5975-8959-c2f1973d3027]. - The age of undifferentiation describes a market (and era) where outputs risk becoming interchangeable.- The counter-position is doing you — building as one coherent idea, not a copy.- AI lowers the cost of building for everyone, raising the stakes of having a distinct point of view.