How v0 appears in this channel v0 shows up in the interview with Vercel's co-founder and CEO Guillermo Rauch as a platform that lets teams build products without writing code. The clearest example is an enterprise customer — a company that has been in the cloud space since the cloud was born — that treats not doing code as a rule. Their workflow is Slack conversations sending v0 back and forth, with no GitHub, no infra, no anything — just building products.[^01a0f15a-e68b-7534-89a3-0516e4975d47@32] Why it matters Rauch uses v0 to illustrate his broader point: development is moving away from the implementation detail — the code — and toward the end goal of delivering a great product or experience.[^01a0f15a-e68b-7534-89a3-0516e4975d47@11] A platform like v0 shows what building without code already looks like, while humans focus on the meta-skills machines can't easily replicate, especially very high-level conceptual thinking.[^01a0f15a-e68b-7534-89a3-0516e4975d47@54] - v0 is Vercel's platform for building products with zero code — no GitHub, no infrastructure- An enterprise customer of v0 builds entirely through Slack conversations sending v0 back and forth[^01a0f15a-e68b-7534-89a3-0516e4975d47@32]- v0 exemplifies the shift from code toward products and experiences[^01a0f15a-e68b-7534-89a3-0516e4975d47@11]