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Mobbin

@mobbindesign · 36K subscribers · 12 videos

Screen time, condensed

Studied

Watch

1 h

of video

2× shorter to read than to watch the 8 studied videos

Read

30 m

to read the study guide

7 topics · 8 of 13 videos studied

At a glance

The channel's strongest evidenced focus is large-scale, data-driven UX and product-monetization analysis for consumer apps, plus adjacent interview and AI-tooling episodes.

  • Core focus: each video is built on a stated study corpus (e.g., 393 cancel flows, 1,460 onboarding flows, 2,108 dashboards, 859 streak designs, thousands of paywalls).
  • Adjacent content: the channel also publishes interview and AI-tooling episodes alongside the quantitative studies.
  • Technology
  • Lifestyle (sociology)
Channel assessmentAI estimates · 6 scores, equal weight. Higher is better.79/100
  • Exploration usefulness

    86/100

    The channel is highly learning-useful, pairing large analyzed samples with concrete frameworks and acknowledged limitations.

    • Specificity: descriptions name exact sample sizes, named case studies (Duolingo, Shopify, Mercury), named researchers (Wolfram Schultz, Lally et al.), and topic-level chapters.
    • Actionable detail: episodes cover test frameworks, conversion metrics, compliance caveats, and practical alternatives like pause options and exit-survey design.
    • Limit: curated metadata cannot confirm execution quality of the analyses; one comment flags a discrepancy between a claimed 1,460 flows and Mobbin's apparent 935-filter count.
    • Honesty signal: the cancel-flow episode explicitly discloses iOS under-representation in its data.
  • Reliability

    82/100

    Curated content leans on stated, quantified studies with disclosed caveats, and comments mostly add verification rather than contradiction.

    • Evidenced claims: repeated large-sample study framing plus explicit caveats (iOS Settings cancellations, B2C-only onboarding data) support credibility.
    • Correction pressure: commenters challenge causation (long onboarding vs. success), question sample figures, and note screenshot patterns lack conversion evidence, indicating claims are falsifiable and discussed.
    • Limit: comments note the Mobbin MCP video produced mixed real-world results for paid users and functions partly as promotion, slightly lowering confidence for that episode.
  • Freedom from promotion

    70/100

    Most episodes are standalone research analyses, but one video is explicitly sponsor-aligned with Mobbin.

    • Signal: the dashboard and onboarding studies link to free Mobbin blog write-ups; interview content monetizes indirectly rather than pushing paid offers.
    • Signal: commenters repeatedly flagged the Claude/Mobbin MCP video as effectively an advertisement, citing quarterly-minimum pricing and no trial.
    • Limit: no evidence of coaching funnels, paid courses, or affiliate pitching in the remaining curated descriptions.
  • Originality

    88/100

    Each upload is a distinct original study or interview rather than recycled material, with some deliberate companion pieces rather than duplicates.

    • Signal: sample sizes, topics, and chapter structures differ across all eight videos; no near-duplicate uploads appear in the curated set.
    • Signal: the 4,700-paywall episode is labeled a companion to a prior paywall episode while covering distinct material (early optimization, metrics timing).
    • Limit: recurring Mobbin sourcing and shared paywall/onboarding subject matter create thematic overlap across episodes.
  • Community discussion

    78/100

    The sampled comments show substantive, critical, practitioner-level discussion across most episodes.

    • Critical engagement: commenters challenge causation in onboarding findings, question methodology (paywall variant exposure, filter counts), and debate whether streaks undermine intrinsic motivation.
    • First-hand experience: replies include a Lyft onboarding designer's perspective, creators' abandonment data from their own flows, and reports of MCP output falling short of promises.
    • Constructive exchange: multi-reply threads resolve questions (Figma connector setup, alternative billing rules) and propose follow-ups (Adobe cancellation, B2B onboarding).
    • Limit: evidence is a newest-first selected sample with no like counts, identities, or totals, so breadth and representativeness of overall discussion cannot be judged; some comments are simple tool questions or requests for text versions.
  • Freshness

    68/100

    Newest video 11 days ago · 10 uploads in the last 12 months

Shows or hides this section on the page
Onboarding Flow Design
2 videos: I Studied 1,460 Onboarding Flows. Here's What I Found., He Spent $1M on A/B Tests. Here's What Won.

A synthesis of the channel's material about Onboarding Flow Design.

Paywall Design and Conversion Patterns
3 videos: We Studied 2,995 Paywalls. Here’s What Actually Converts., He Spent $1M on A/B Tests. Here's What Won., He Tested 4,700 Paywalls. These Won.

A synthesis of the channel's material about Paywall Design and Conversion Patterns.

Pricing and Paywall Experimentation
2 videos: He Spent $1M on A/B Tests. Here's What Won., He Tested 4,700 Paywalls. These Won.

A synthesis of the channel's material about Pricing and Paywall Experimentation.

Cancel Flows and Save Offers
1 video: We Studied 393 Cancel Flows. This Wins People Back.

Discounts, pauses, plan switches and trial extensions can win back cancelling customers, but each has a ceiling. Survey wording, personal reminders, and the churn, save rate, and LTV numbers show whether the flow holds.

Streaks and Habit Psychology
1 video: The Psychology Behind Streaks

Streaks pull people back through fear of loss, attachment to mascots, and the anticipation of reward. Duolingo's streak freeze and flexible-goal tests suggest recovery design can beat strictness, though evidence on lasting habits remains thin.

Dashboard Design
1 video: I Studied 2,108 Dashboards To See What Sticks

A synthesis of the channel's material about Dashboard Design.

AI-Assisted Design Research
1 video: I Gave Claude 600,000 UI Screens… Then This Happened

A synthesis of the channel's material about AI-Assisted Design Research.

Shows or hides this section on the page
  • 12:31
    Study notes

    We Studied 2,995 Paywalls. Here’s What Actually Converts.

    Jul 9, 2026 · 181K views

  • 15:01
    Study notes

    We Studied 393 Cancel Flows. This Wins People Back.

    Oct 13, 2026 · 24K views

  • 16:00
    Study notes

    He Spent $1M on A/B Tests. Here's What Won.

    Sep 9, 2026 · 171K views

  • 6:39
    Study notes

    He Tested 4,700 Paywalls. These Won.

    Aug 11, 2026 · 9K views

  • 4:41
    Study notes

    I Gave Claude 600,000 UI Screens… Then This Happened

    Jul 27, 2026 · 340K views

  • 9:01
    Study notes

    The Psychology Behind Streaks

    May 26, 2026 · 11K views

  • 5:08
    Study notes

    I Studied 2,108 Dashboards To See What Sticks

    May 5, 2026 · 86K views

  • 10:06
    Study notes

    I Studied 1,460 Onboarding Flows. Here's What I Found.

    Apr 16, 2026 · 384K views

  • 0:54

    Soulful apps that no longer exist 🌷

    Apr 13, 2026 · 1.5K views

  • 0:43

    Beautiful apps that no longer exist 💐

    Mar 30, 2026 · 1.2K views

  • 0:26

    Introducing abtest.design

    Sep 13, 2024 · 2.9K views

  • 0:51

    Mobbin

    Jul 17, 2024 · 7.4K views

  • 0:48

    Meet Mobbin

    Nov 14, 2018 · 4.2K views